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Senior Manager, Growth Marketing Analytics and Insights
Newfold DigitalSenior Manager leading growth marketing analytics and insights at Bluehost. Focused on measurement, experimentation, and performance analytics to optimize marketing strategies.
About the role
Key responsibilities & impact- Own measurement strategy for paid and performance marketing looking through the lens of attribution and incrementality
- Design and evaluate conversion and lift tests to quantify true incremental ROI
- Drive budget optimization across channels and campaign options using marginal return analysis
- Lead performance analytics across including search, social, seo, media, and lifecycle marketing
- Identify growth opportunities through deep channel, campaign, and cohort analysis
- Develop attribution frameworks with a balance of rigor with operational simplicity
- Present insights and recommendations to senior leadership with clarity and confidence
Requirements
What you’ll need- 7-10+ years of experience in growth analytics, marketing analytics, or data science within a digital-first or SaaS environment
- Deep expertise in marketing measurement, including incrementality testing, multi-touch attribution, and media mix modeling
- Proven track record designing and interpreting A/B and lift tests at scale
- Strong data visualization skills using packaged tools or vibe coded apps
- Exceptional communication skills — able to translate complex analytical findings into clear, actionable narratives for non-technical audiences
Benefits
Comp & perks- Health Insurance options (HSA, Medical, Dental, Vision)
- Matching 401K
- Life/AD&D/STD/LTD
- Tuition Reimbursement
- Pet Insurance
- Generous vacation policy
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
growth analyticsmarketing analyticsdata scienceincrementality testingmulti-touch attributionmedia mix modelingA/B testinglift testsdata visualization
Soft Skills
communication skillsanalytical skillspresentation skillsleadershipclarityconfidence