Director, Audience Strategy and Insights
The Walt Disney Company
Director, Product and Customer Lifecycle Marketing
Newfold Digital
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Lead and mentor a team of Product Marketers and Lifecycle Marketers; create frameworks and playbooks that scale
- Partner with Analytics to refine customer segmentation using 1st- and 3rd-party data for targeted messaging
- Collaborate with Finance, Product and eComm teams to test and refine offer strategies that maximize ROI
- Define GTM strategy: positioning, value proposition, messaging frameworks, launch sequencing, channel mix and naming conventions
- Oversee omni-channel lifecycle journeys (email, push, in-product, web, social, phone) spanning onboarding, engagement, upsell and retention
- Partner with Acquisition, eCommerce/Web, Analytics and Product Management to ensure measurable impact and incremental revenue
- Own cross-sell revenue view; analyze attachment rates, adoption drivers, and renewal performance and translate insights into levers to increase revenue
- Own KPIs across adoption, retention, churn reduction, cross-sell revenue, NPS, and lifetime value
Requirements
- 10+ years of experience in Product Marketing, Lifecycle Marketing, or Growth Marketing
- 5+ years in leadership roles
- Track record of driving measurable impact on adoption, retention, and revenue growth
- Experience using 1st- and 3rd-party data to build robust segmentation frameworks
- Strong grasp of pricing and packaging strategy, with ability to balance growth and ROI
- Exceptional leadership and cross-functional influence skills
- Customer-obsessed, data-driven mindset
