Own and manage Adobe Tag Manager (Launch) for accurate data collection and tracking
Design and maintain tagging strategies that scale across multiple properties and platforms
Collaborate with developers and marketers to ensure proper tagging across web properties
Perform rigorous QA for standard marketing pixels (Facebook, Floodlights), custom pixels (e.g., podcasts, IoT ads), and server-side pixels
Troubleshoot and QA tag deployments and data layer configurations
Support content authors and developers in managing and optimizing AEM components
Design and execute A/B and multivariate tests using Adobe Target
Monitor and analyze digital performance metrics using Adobe Analytics and other tools
Partner with marketing, product, and engineering teams to align technology with business goals

Requirements

3–5 years of experience in digital marketing technology or web analytics
2 years of hands-on experience with Adobe Experience Cloud tools (AEM, Launch, Target, Analytics)
Strong understanding of tag management systems and data layers
Proficiency in web technologies (HTML, JavaScript, CSS) is a plus
Analytical mindset with experience in data visualization and reporting
Excellent communication and project management skills

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Adobe Tag Managertagging strategiesQA for marketing pixelsA/B testingmultivariate testingdata layer configurationsHTMLJavaScriptCSSdata visualization

Soft Skills

communicationproject managementanalytical mindsetcollaboration