Newfold Digital

Marketing Technology Specialist

Newfold Digital

full-time

Posted on:

Location Type: Remote

Location: Remote • Florida • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

AEMCloudIoTJavaScript

About the role

  • Own and manage Adobe Tag Manager (Launch) for accurate data collection and tracking
  • Design and maintain tagging strategies that scale across multiple properties and platforms
  • Collaborate with developers and marketers to ensure proper tagging across web properties
  • Perform rigorous QA for standard marketing pixels (Facebook, Floodlights), custom pixels (e.g., podcasts, IoT ads), and server-side pixels
  • Troubleshoot and QA tag deployments and data layer configurations
  • Support content authors and developers in managing and optimizing AEM components
  • Design and execute A/B and multivariate tests using Adobe Target
  • Monitor and analyze digital performance metrics using Adobe Analytics and other tools
  • Partner with marketing, product, and engineering teams to align technology with business goals

Requirements

  • 3–5 years of experience in digital marketing technology or web analytics
  • 2 years of hands-on experience with Adobe Experience Cloud tools (AEM, Launch, Target, Analytics)
  • Strong understanding of tag management systems and data layers
  • Proficiency in web technologies (HTML, JavaScript, CSS) is a plus
  • Analytical mindset with experience in data visualization and reporting
  • Excellent communication and project management skills.
  • Preferred Certifications: Adobe Certified Expert – Adobe Experience Manager Sites, Adobe Certified Expert – Adobe Target, Google Tag Manager or other TMS certifications
Benefits
  • Health Insurance options to fit you
  • HSA
  • Medical
  • Dental
  • Vision
  • Matching 401K
  • Life/AD&D/STD/LTD
  • Tuition Reimbursement
  • Pet Insurance
  • Generous vacation policy
  • Learning and development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Adobe Tag Managertagging strategiesQA for marketing pixelsA/B testingmultivariate testingdata layer configurationsdata visualizationreportingHTMLJavaScript
Soft skills
communicationproject managementanalytical mindset
Certifications
Adobe Certified Expert – Adobe Experience Manager SitesAdobe Certified Expert – Adobe TargetGoogle Tag Manager certification