Senior Director, Web and Cart Experience
Newfold Digital
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Own the Conversion Experience
- Lead the strategy and execution of all web and cart experiences to drive new customer acquisition, MRR/AOV, and upsell
- Oversee site structure, merchandising, and pricing presentation for clarity, relevance, and conversion
- Continuously improve performance through experimentation, A/B and multivariate testing, and data-driven UX decisions
- Optimize the checkout funnel — from product selection, inclusions, add-ons, and configuration to payment and confirmation
- Reduce friction, drop-off, and abandonment through UX design, smart defaults, trust signals, and real-time validation
- Collaborate with Finance, Marketing Operations and Analytics to ensure smooth transactions and accurate data tracking
- Establish a conversion intelligence framework that connects behavioral analytics, UX research, and business KPIs
Requirements
- 10+ years in digital experience, growth, or conversion optimization roles; 5+ years in leadership
- Proven success driving measurable conversion gains at scale (ideally in eCommerce, SaaS, or Hosting)
- Strong understanding of UX/UI, analytics, and experimentation tools (GA4, Optimizely, VWO, Hotjar, etc.)
- Experience leading cross-functional initiatives with design, engineering, and marketing
- Analytical and creative — fluent in data yet passionate about great design
- Familiarity with modern tech stacks, and expertise in funnel metrics, A/B testing, and customer journey mapping.
Benefits
- Excellent Health Insurance options to fit you
- HSA
- Medical
- Dental
- Vision
- Matching 401K
- Life/AD&D/STD/LTD
- Tuition Reimbursement
- Pet Insurance
- Generous vacation policy
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
conversion optimizationA/B testingmultivariate testingUX designdata-driven decision makingfunnel metricscustomer journey mappingweb experience strategyeCommerceSaaS
Soft skills
leadershipcollaborationanalytical thinkingcreativitycommunication