Marketing Manager

Newfire Global Partners

Marketing Manager creating and overseeing marketing campaigns for a leading software firm. Engaging in strategic collaborations with Fortune 500 companies to drive healthcare technology transformation.

Posted 7/31/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in content strategy and campaign management, with a strong focus on lead generation and audience engagement. Proficient in overseeing creative workflows and refining AI-generated content to align with brand standards and marketing goals.

Highest-signal resume keywords

Content Production ManagementLead Generation CampaignsSocial Media StrategyThought Leadership DevelopmentProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyLead GenerationCampaign ManagementFunnel MetricsAI-Generated Content Review

Soft Skills

Collaborative CommunicationProactive Timeline Management

Tools & Technologies

JasperCanva AIInvideo

Industry Keywords

Healthcare MarketingHealth Tech MarketingEnterprise Software MarketingAccount-Based MarketingSales Enablement

About the role

Key responsibilities & impact

Supervise the day-to-day creative and content output of the Newfire marketing team, reviewing AI-generated assets and ensuring all deliverables meet brand standards before distribution.
Partner with the Digital Marketing Manager to ensure campaigns are built to generate qualified leads, feed nurture programs, and convert interest into sales conversations.
Drive the thought leadership pipeline by identifying timely industry topics, coordinating interviews with subject matter experts and guiding the development of high-value content assets.
Own social media strategy and execution for Newfire, developing platform-specific content plans that grow audience engagement and reinforce brand positioning.
Act as the connective layer between the marketing team, ensuring information flows clearly and priorities remain aligned.
Serve as a key editorial checkpoint for campaign assets, reviewing content for tone, brand voice, accuracy and audience relevance before final approval.
Track content and campaign engagement metrics, surfacing insights to the Sr. Director of Marketing and recommending adjustments to improve performance over time.

Requirements

What you’ll need

4-6 years of marketing experience, with at least 2 years in a team lead, senior, or supervisory capacity
A demonstrated track record of running campaigns that generate qualified leads and measurable pipeline
Demonstrated experience managing content production workflows and overseeing creative output across multiple campaigns tied to bookings goals
Strong content instincts with the ability to review and refine AI-generated copy, social assets and multimedia content for accuracy and impact
Hands-on experience with social media strategy, including platform-specific content planning, scheduling and performance analysis
Familiarity with thought leadership development, including identifying trending topics, coordinating with subject matter experts and guiding long-form content from concept to publication, with a clear line of sight to how those assets create demand
Comfort working alongside sales, understanding the buyer's journey, and building content and campaigns that support prospects from first touch through closed business
Fluency with funnel metrics (MQLs, SQLs, conversion rates, cost per lead, pipeline contribution, etc.) and the ability to use them to prioritize resources
Strong project management skills with the ability to manage timelines and communicate proactively across teams
Collaborative communicator who can bridge gaps between creative and digital initiatives without losing momentum.
**Nice to Have:**
Experience marketing within the healthcare, health tech or enterprise software industries.
Familiarity with account-based marketing (ABM) programs targeting enterprise buyers.
Experience supporting sales enablement efforts.
Familiarity with AI-powered content and design tools such as Jasper, Canva AI, or Invideo.

Benefits

Comp & perks

medical, dental & vision coverage
health spending accounts
voluntary benefits
leave of absence policies
Employee Assistance Program
401(k) program with employer contribution
Flexible work schedules
time-off policy
company equipment for all new full-time US-based remote employees