Newell Brands

Senior Brand Director, Home Fragrance

Newell Brands

full-time

Posted on:

Location Type: Hybrid

Location: South Deerfield • Connecticut • Massachusetts • United States

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Salary

💰 $213,300 - $260,700 per year

Job Level

Senior

About the role

  • Owns delivering global P&L commitments
  • Directly manages US P&L and responsible for delivering annual financial commitments
  • Lead the cross functional brand leadership team to deliver annual brand goals
  • Be the steward of the global brand positioning and work with local countries and regions to ensure the global brand positioning is consistent across the world
  • Lead development of the short and long term global brand strategy; Partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit the nuances of the market
  • Draft and execute the annual brand plan enrolling your direct reports and cross functional team to build and execute the plan
  • Lead the cross functional team to monitor DSMP (Distribution, Shelving, Merchandising, Pricing) targets and ensure achievement of targets
  • Own the global brand architecture; Partner with local countries and regions to help them shift fully into the approved global brand architecture
  • Be the enforcer of the global brand identity guidelines in all markets; Protect the brand’s immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines in forms of internal and external communication
  • Utilize the consumer segmentation to establish a brand consumer target, brand muse and media target
  • Partner with insights to create a global consumer segmentation model that can be applied worldwide; Direct local countries and regions on the correct targets for the brand
  • Own the creation and execution of a 3 year global innovation pipeline
  • Lead the innovation process globally partnering with countries and regions to ensure their needs are met and appropriate innovation is launch to grow market share worldwide
  • Lead the global annual brand planning process with input from the brand building marketing team; Brand building will own current year marketing plans, promotion and media
  • Be responsible for timely development of all core assets needed to support a new item launch for omni channel deployment
  • Approves brand pricing strategy recommendations created by Brand Finance and Revenue Growth Management
  • Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.

Requirements

  • A four-year college degree, MBA preferred.
  • 12+ years of brand management experience including deep marketing, innovation and general management experience.
  • Proven ability in talent management.
  • Ability to attract and retain top talent.
  • Prior experience leading teams and coaching for continued growth and success.
  • Prior experience in fashion, beauty or a trends driven business.
  • Industry experience in CPG and hardlines, with proven ability to be successful with both.
  • Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks).
  • Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
  • Proven success leading as a servant leader, seeking the input of the team while guiding everyone to be better at what they do and how they perform.
  • Prior experience with pricing strategy and able to lead the organization in setting price, promotional strategy and trade strategy.
  • Demonstrated ability to set, direct and lead trade marketing strategy in partnership with sales and VP Brand Management.
  • Experience growing brands in an eCommerce channel including launching innovation for the channel, achieving first page position and setting media strategy in partnership with a media leader or customer expert.
  • Prior P&L management experience including complexity reduction, launching innovation to drive revenue and managing for margin growth.
  • Demonstrated success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement.
  • Able to teach, mentor and grow junior marketers in their ability to leverage data for decision making.
Benefits
  • Health insurance
  • 401(k) matching
  • Paid time off
  • Flexible working hours
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementdigital marketingconsumer insightspricing strategytrade marketing strategyeCommerceinnovation pipelineanalyticsP&L managementmarket share improvement
Soft Skills
talent managementteam leadershipcoachingservant leadershipcommunicationmentoringcollaborationstrategic thinkingproblem solvingdecision making
Certifications
MBA