Newell Brands

Brand Director, Home Fragrance

Newell Brands

full-time

Posted on:

Location Type: Hybrid

Location: Norwalk • Connecticut • United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

About the role

  • Localize global brand strategy for the Home Fragrance portfolio to the U.S. market while maintaining clarity on brand purpose, positioning, and value proposition
  • Ensure consistent brand expression across all consumer touchpoints, channels, and retailers
  • Champion long-term brand equity while supporting commercial and category growth objectives
  • Translate global brand plans into integrated, U.S.-specific annual brand and activation plans
  • Set U.S. brand objectives, KPIs, and growth priorities for the Home Fragrance portfolio
  • Partner closely with Global Brand teams to align demand creation, innovation pipelines, and long-range initiatives
  • Leverage consumer, shopper, and category insights to inform brand and go-to-market decisions
  • Analyze U.S. Home Fragrance market trends, competitive activity, and retailer dynamics
  • Identify whitespace opportunities, growth platforms, and local market barriers
  • Adapt global campaigns for the U.S. market, including creative, messaging, and fragrance / format focus
  • Build integrated, full-funnel campaign plans across paid, owned, and earned channels
  • Ensure executional excellence across wholesale, DTC, and owned brand channels
  • Partner with Global Brand, Innovation, and cross-functional teams to shape the U.S. Home Fragrance assortment
  • Lead U.S. market readiness for fragrance, format, and seasonal innovation launches
  • Develop demand-driving launch strategies, go-to-market toolkits, and selling stories
  • Work closely with Sales, Market Development (MDP), Retail Marketing, Merchandising, and DTC teams
  • Ensure consistent brand storytelling across retail partners and owned channels
  • Own U.S. brand P&L performance for the Home Fragrance portfolio
  • Track brand health, campaign effectiveness, and commercial KPIs
  • Use data and insights to recommend optimization and course correction
  • Own and manage U.S. brand marketing budgets
  • Prioritize investments that drive brand awareness, conversion, and revenue growth
  • Maintain strong ROI discipline, financial rigor, and spend transparency
  • Serve as the U.S. brand leader for Home Fragrance across a highly matrixed organization
  • Lead brand planning forums, working teams, and key milestones
  • Provide compelling brand storytelling, content, and assets to support wholesale partners
  • Tailor messaging and activations by channel and retailer

Requirements

  • Bachelor’s degree in Marketing, Business, or related field; MBA preferred
  • 10+ years of progressive brand marketing experience, ideally within consumer goods or fragrance-related categories
  • Proven experience leading U.S. brand strategy within a global brand framework
  • Strong track record of campaign development, go-to-market execution, and P&L ownership
  • Deep understanding of U.S. retail, DTC, and omnichannel marketing
  • Strong analytical and commercial mindset with the ability to translate insights into action
  • Exceptional cross-functional leadership and communication skills.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategycampaign developmentgo-to-market executionP&L ownershipdata analysismarket trend analysisconsumer insightscategory insightsbudget managementKPI tracking
Soft Skills
cross-functional leadershipcommunication skillsanalytical mindsetcommercial mindsetstorytellingcollaborationstrategic thinkingadaptabilityproblem-solvingproject management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA