Senior Manager, Market Development – Category Investment
Newell Brands
full-time
Posted on:
Location Type: Office
Location: Atlanta • United States
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Job Level
About the role
- Develop and manage the annual Channel and Customer Investment plan, identifying high-impact investment opportunities and setting financial guardrails in partnership with Revenue Growth Management and Finance.
- Maximizes return on customer-facing investments (trade spend, promotions, pricing actions, assortment, merchandising).
- Manages Customer profitability, including channel and customer segmentation, value leakage, high ROI opportunities.
- Trade Spend Optimization, including trade and promotional budgets allocation and funding that supports strategic initiatives, not just volume.
- Data-Driven Decision Making, including a standard post event analysis process and scenario models to compare investment alternatives.
- Track leading indicators, not just end-of-period results.
- Governance & Controls, including implementing clear approval processes for customer investments, enforcing compliance with pricing and trade terms, and maintaining transparency through standardized reporting and dashboards.
- Capability Building, including training teams on ROI thinking and financial acumen, as well as continuously refining tools, models, and best practices.
Requirements
- Bachelor’s degree in Business, Marketing, Finance, or related field; MBA preferred.
- 7+ years of experience in CPG or durable goods with expertise in brand/channel strategy, insights, category management, or revenue growth.
- Proven ability to manage multimillion-dollar P&L responsibilities and deliver measurable retail/customer growth.
- Strong analytical skills with proficiency in syndicated POS/panel tools, forecasting, and financial modeling.
- Excellent communication and storytelling skills with the ability to influence cross-functional stakeholders and engage senior retail customers.
- Experience working in a matrixed environment and leading cross-functional alignment.
- Willingness to travel approximately 25%.
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
financial modelingdata-driven decision makingtrade spend optimizationcustomer profitability managementchannel segmentationpromotional budget allocationscenario modelingpost event analysisROI analysisforecasting
Soft skills
analytical skillscommunication skillsstorytelling skillsinfluencing skillscross-functional collaborationleadershiptrainingengagementstrategic thinkingcapability building
Certifications
Bachelor’s degreeMBA