Newell Brands

Manager, Shopper Marketing

Newell Brands

full-time

Posted on:

Location Type: Hybrid

Location: Bentonville • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

PMP

About the role

  • Translate brand strategies into customer-specific shopper marketing plans aligned to category and retailer priorities.
  • Develop annual marketing calendars in partnership with brand, category, digital marketing, and sales teams.
  • Leverage shopper insights and category teams, to identify opportunities for traffic, conversion, and basket growth.
  • Design and execute omnichannel activations across in-store, ecommerce, retail media networks, experiential, and retailer-owned platforms.
  • Manage the strategy, planning, and day-to-day execution of the 3P merchandising partner.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
  • 5–8 years of experience in Shopper Marketing, Trade Marketing, or Brand Management within the CPG industry (can include agency experience).
  • Experience managing retailer-specific marketing programs (e.g., Walmart, Sam’s, BJ’s) and omnichannel campaigns.
  • Strong understanding of category management, consumer/shopper insights, and retail media ecosystems.
  • Experience with syndicated data tools (Nielsen, IRI) and retail media metrics (CTR, CPC, ROAS) preferred.
  • Certifications such as PMP, CPM, or digital marketing credentials are a plus.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
shopper marketingtrade marketingbrand managementcategory managementconsumer insightsretail mediaomnichannel campaignssyndicated data toolsretail media metricsmarketing strategy
Soft skills
collaborationcommunicationstrategic planningexecutioninsight analysisproblem-solvingcreativityadaptabilityleadershiporganizational skills
Certifications
PMPCPMdigital marketing credentials