Vice President, Marketing & Media

New York City Tourism + Conventions

Vice President leading integrated marketing, media, and brand strategy for NYC Tourism + Conventions. Overseeing teams, budgets, campaigns, agencies, and performance across New York City destination marketing.

Posted 8/4/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $174,198 - $226,525 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing and media strategies while managing budgets and leading teams. Possesses strong analytical skills and the ability to influence and collaborate with senior leadership and external partners.

Highest-signal resume keywords

Integrated Marketing StrategiesBudget ManagementLeadership and Team ManagementExecutive CommunicationAnalytical Problem-Solving

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentMedia Strategy ExecutionBudget ForecastingCampaign Performance MonitoringVendor Relationship Management

Soft Skills

LeadershipCollaborationCommunicationOrganizational SkillsInfluencing Skills

Certifications & Qualifications

Bachelor’s DegreeAdvanced Degree Preferred

Industry Keywords

C-Suite CollaborationConsumer PromotionsMarketing Performance MetricsAgency ExperienceStakeholder Engagement

About the role

Key responsibilities & impact

Develop and execute comprehensive marketing and media strategies supporting NYC Tourism’s mission, brand objectives, and organizational priorities
Partner with the CMO to establish strategic priorities, identify growth opportunities, and execute key initiatives
Lead Marketing & Media department budgets, including forecasting, resource allocation, agency spend, reconciliations, and financial management
Lead, manage, mentor, and support the Marketing & Media team
Drive collaboration across marketing, media, creative, research and analytics, global communications, digital, partnerships, and external agencies
Build relationships with internal stakeholders, agency partners, media organizations, and external partners
Advise the CMO and senior marketing leaders on campaign performance, operational efficiencies, market opportunities, and emerging trends
Prepare and present executive-level presentations, reports, strategic updates, and senior leadership meeting materials
Establish processes and frameworks to improve departmental effectiveness, accountability, communication, and alignment
Monitor marketing performance metrics and optimize campaigns, audience engagement, and return on investment
Own the Marketing & Media division strategy and goals with a high degree of autonomy
Represent the department and organization in high-level meetings, decisions, and external partner/vendor engagements

Requirements

What you’ll need

Bachelor’s Degree (B.A.) required; advanced degree preferred
10+ years of progressive experience in marketing, media, and/or consumer promotions
Previous experience working closely with C-suite executives or senior leadership teams required
Demonstrated success developing and executing integrated marketing and media strategies
Exceptional leadership skills with the ability to influence, motivate, and collaborate across organizational levels
Strong executive presence and credibility with senior leadership, board members, and external partners
Excellent verbal and written communication skills
Strong analytical and problem-solving skills
Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment
Ability to operate independently with sound judgment, business acumen, and discretion
Proven experience with budget management, vendor/agency relationships, and departmental workflows
Strategic input that shapes senior-level decision-making and organizational strategy
Agency-side experience is a plus
Must be authorized to work for any employer in the U.S.; employment visa sponsorship is unavailable

Benefits

Comp & perks

3 days in-office (Tues/Wed required + 1 flex day); Fridays remote
PTO days and sick time
Up to 12 paid company holidays
Extended Winter Break
1 floating holiday per year, front-loaded
Premium medical, dental, and vision plans
HRA and DCA
Retirement savings plan
Professional development opportunities
Quarterly cell phone credit
Monthly transit/commuter allowance