Product Designer

• Collaborate with the digital and creative teams to deliver human-centered designs for existing and new digital products, most importantly our consumer website, nyctourism.com.
• Analyze and interpret data and user research to inform design decisions as well as complement insights with additional research (i.e. Competitive Analysis).
• Generate wireframes, low and high-fidelity mockups, interactive prototypes, and behavioral specifications.
• Conduct remote usability testing to validate design decisions before launch and on an ongoing basis post-launch.
• Collaborate with digital and creative teams to generate and collect UX copy, brand assets, and photography.
• Organize information and interactions based on targeted and personalized content.
• Organize content and improve information architecture based on business needs, editorial needs, and user needs.
• Iterate based on stakeholder feedback and deliver design requests to meet key timelines and milestones.
• Constantly review analytics and KPIs and conduct usability testing to offer suggestions for improvement and refine the user experience.

UX Design Lead

Design Manager, Payments

Train Control Design Manager

Principal Product Designer, Messaging

Experience Designer – Commercial Banking

Director of Product Design