APAC Growth Marketing Manager

New Era Technology

Growth Marketing Manager optimizing the customer journey and driving demand generation across the Australian market while collaborating with global teams.

Posted 7/15/2026full-timeBrisbane • 🇦🇺 AustraliaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving demand generation and optimizing customer journeys through data-driven marketing strategies. Proficient in executing integrated marketing campaigns and analyzing key performance metrics to deliver measurable business outcomes.

Highest-signal resume keywords

Growth MarketingDigital MarketingHubSpot ProficiencyGoogle Analytics 4Account-Based Marketing (ABM)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationConversion Rate OptimizationA/B TestingIntegrated Marketing CampaignsCustomer Acquisition Funnel Analysis

Soft Skills

Excellent CommunicationStakeholder ManagementRelationship BuildingStrategic ThinkingProactive Approach

Tools & Technologies

HubSpotCRM SystemsGoogle Analytics 4HotjarClarity

Certifications & Qualifications

Qualifications in MarketingQualifications in Communications

Industry Keywords

B2B TechnologyIT ServicesEnterprise EnvironmentBehavioral AnalyticsCampaign Performance Metrics

About the role

Key responsibilities & impact

Own and optimize the customer journey from first engagement through to closed-won opportunities across the Australian market.
Combine data-driven decision-making with compelling brand storytelling to drive demand generation, improve conversion rates, and deliver measurable business outcomes.
Work closely with Sales, Marketing Operations, Content, Design, and Leadership teams to create high-performing campaigns while ensuring every customer touchpoint reflects our brand and values.
Analyze and optimize the full customer acquisition funnel, identifying opportunities to improve conversion and reduce drop-off.
Design and execute A/B and multivariate testing across landing pages, websites, email campaigns, and paid channels.
Partner with Sales and Marketing Operations to streamline lead-to-opportunity conversion pathways.
Ensure all marketing initiatives align with global brand standards and messaging.
Collaborate with content and creative teams to develop engaging, human-centric marketing campaigns.
Support the planning, promotion, and execution of local and regional events.
Monitor and report on key marketing metrics including CAC, LTV, organic traffic, Share of Search, pipeline influence, and campaign performance.
Generate actionable insights from platforms such as Google Analytics 4, HubSpot, ZoomInfo, CRM systems, and behavioral analytics tools.

Requirements

What you’ll need

4–7 years of experience in growth, performance, or digital marketing, ideally within a B2B technology, IT services, or enterprise environment.
Proven success developing and executing integrated marketing campaigns and regional marketing plans.
Strong experience across digital marketing, content marketing, events, and account-based marketing (ABM).
Hands-on experience with HubSpot, CRM platforms, Google Analytics 4, and behavioral analytics tools such as Hotjar or Clarity.
Strong analytical skills with the ability to translate customer and campaign data into actionable business insights.
Experience working collaboratively with sales teams, global stakeholders, and external agency partners.
Excellent communication, stakeholder management, and relationship-building skills.
Strategic thinker with a proactive, organized, and results-driven approach.
Able to work autonomously while thriving in a fast-paced and evolving environment.
Creative, adaptable, and highly detail oriented.
Qualifications in Marketing, Communications, or a related field are desirable

Benefits

Comp & perks

A friendly team environment with a strong technical support network
Broad range of options for training and developing your IT skills
Opportunity to work with the IT industry's latest technologies
Internal career growth for high performers and IT super-stars
Cost price on products from our suppliers
Lunches and snacks provided
Gym membership - Newcastle office only
Comprehensive Employer Assistance Program
Referral bonus