Brand & Communications Specialist

New Era Technology

Brand & Communications Specialist executing internal and external communications. Collaborating with marketing and leadership teams to enhance brand presence and engagement.

Posted 7/10/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing internal and external communication strategies, with a strong focus on content creation, brand alignment, and performance analysis. Proficient in managing multi-channel campaigns and collaborating with cross-functional teams to enhance brand visibility and engagement.

Highest-signal resume keywords

B2B Marketing ExperienceContent Writing and EditingSocial Media StrategyPublic Relations ManagementSharePoint Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationSEO/AEO OptimizationEmail MarketingWeb Content DevelopmentPerformance Metrics Analysis

Soft Skills

CollaborationCommunicationStakeholder EngagementCreative Thinking

Tools & Technologies

SharePointHubSpotSocial Media PlatformsContent Management Systems

Industry Keywords

Internal CommunicationBrand CampaignsThought LeadershipMedia RelationsCross-Functional Collaboration

About the role

Key responsibilities & impact

Support the execution of internal communication initiatives across channels such as newsletters, SharePoint updates, and town hall materials.
Partner with leadership to support the development and delivery of key messages aligned to business priorities and initiatives.
Ensure messaging is clearly cascaded across teams and functions to drive alignment and understanding.
Develop high-impact external content, including executive thought leadership pieces, SEO/AEO-driven blogs, social media campaigns, compelling case studies, email communications, and demand-generating web content.
Collaborate with marketing, subject matter experts, and sales teams to fuel multi-channel brand campaigns with high-performing creative assets.
Own the organic social media strategy, building an authentic, highly engaged community across key professional networks (e.g., LinkedIn) and translating technical concepts into human, shareable stories.
Drive external media strategy, coordinating proactive PR initiatives, drafting compelling press releases, and managing ongoing media and journalist relationships.
Assist in managing timelines, reviews, and approvals for external communication deliverables.
Maintain and manage a centralized communication calendar to ensure visibility and alignment across internal and external initiatives.
Coordinate with cross-functional subject matter experts (SMEs) to gather inputs, interview clients, and seamlessly execute brand-building projects on time.
Track, analyze, and report on brand performance metrics, focusing heavily on leading indicators such as Share of Search (SoS), organic impressions, website traffic trends, and social audience growth.
Gather feedback from stakeholders and identify opportunities to improve communication approaches, formats, and channels.
Support ongoing optimization of communication processes and execution.

Requirements

What you’ll need

Bachelor’s degree in Communications, Marketing, English, or a related field, or equivalent experience.
3–5 years of experience in B2B marketing, growth marketing, public relations, or external brand communications.
Proven experience writing and editing content across multiple platforms, including email, web, internal communications, and presentations.
Preferred experience with SharePoint, HubSpot, or similar content management and marketing automation platforms.

Benefits

Comp & perks

Full Benefits
Medical
Dental
Vision
401K match
7 company holidays + generous PTO