Creative Strategist

New Engen, Inc.

Creative Strategist at New Engen's Donut Studios developing social media strategies for top DTC brands. Ideating and optimizing creative content across various digital platforms.

Posted 5/19/2026full-timeRemote • California, Colorado, Florida, Illinois, Missouri, Montana, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, Wisconsin • 🇺🇸 United StatesMid-LevelSenior💰 $60,000 - $70,000 per yearWebsite

About the role

Key responsibilities & impact

Develop performance-driven creative and messaging strategies and frameworks for clients across digital channels (e.g., FB, IG, TikTok, YouTube, Display, etc.).
Participate in client meetings as Donut’s in-house creative expert for assigned accounts.
Advise external client teams on media best practices, strategies, and ideas.
Manage launch pipeline for assigned clients with your media counterpart, including the completion and transfer of deliverables to clients in a timely manner.
Apply full-funnel thinking to increase click-through rates and conversion rates on ads and landing pages.
Synthesize consumer target’s mindsets, attitudes, and behaviors to inform strong creative development.
Partner with media counterparts to review creative performance and formulate strategies based on KPIs and client feedback.
Effectively brief and project manage assignments to team members within Asana and Slack.
Quality control exports to ensure creative standards are up to client expectations, brand guidelines, and deadlines.
Develop processes to ensure cross-functional collaboration and intra-marketing team success.

Requirements

What you’ll need

4+ years of proven experience ideating and developing high-performing direct response and social media creative strategies, ideally at a creative and performance marketing agency.
A background in creating UGC to enhance engagement and reach is a plus.
Digitally savvy, creative, and knowledgeable about who and what is trending in the digital space on platforms including YouTube, Instagram/Facebook, TikTok, etc.
A growth mindset, always thinking about how our clients can develop resonant, insightful advertising and what makes content engaging across audiences.
Strong grasp on culture, with a keen understanding of what is relevant and an eye for upcoming digital trends.
Excellent performance marketing and creative instincts with a track record of driving new concepts and pioneering new approaches within your company.
Strong team player, with a passion for collaboration.
Entrepreneurial spirit with a self-starting attitude and an ability to persuasively communicate strategic insights to the department and to stakeholders.
Ability to navigate and influence within a fast-paced start-up organization.
Fluency in Adobe Creative Suite or Figma is a plus.
Proficiency in Asana and Google Sheets experience is a plus.

Benefits

Comp & perks

Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
401k - Employer match
HSA - Employer contributes
Flexible Vacation & PTO plan
Paid Maternity / Paternity
Paid Holidays
Remote/Flex day schedule
Laid back office environment
The coolest team ;)
Fun company events & off-sites

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

direct response strategiessocial media creative strategiesuser-generated content (UGC)performance marketingcreative developmentclick-through rate optimizationconversion rate optimizationcreative performance analysisproject managementquality control

Soft Skills

collaborationentrepreneurial spiritself-starting attitudepersuasive communicationteam playergrowth mindsetcultural awarenessinsightful advertisingcreative instinctsadaptability