New Brunswick Multicultural Council

Communications

• Support the development and implementation of a sectoral communication strategy;
• Support the development and implementation of a provincial communication strategy and brand positioning;
• Design a social media and media relations strategy that leverages platforms such as CMNB’s online networking platform, social networks, newsletters, etc., to showcase the sector and raise its profile.
• Establish sustainable communication and information channels adapted to the specific needs of local communities (urban, rural, Francophone, Anglophone, etc.).
• Optimize information exchange and communication flows.
• Communicate recommendations on advocacy and communications related to the sector;
• Provide affiliated organizations with tools and resources so they can adapt their internal planning and provincial communications efforts;
• Establish, monitor, and evaluate the effectiveness of communications using key performance indicators.
• Develop and lead engaging, inspirational communications for target audiences, drawing on the organization’s mission, vision, and main pillars;
• Create compelling and relevant messaging on very short deadlines;
• Manage internal communications;
• Ensure CMNB’s voice and brand are reflected in all communications;
• Build collaborations with member agencies and other key stakeholders;
• Monitor social media to assess engagement and activity;
• Develop media relationships and maintain media contact lists.
• Create measures to track press releases, media advisories, media inquiries, and media coverage;
• Produce general communication materials, such as press releases and media advisories;
• Prepare and support speeches for the Executive Director.
• Handle inquiries and website updates;
• Contribute to drafting the CMNB monthly newsletter and the weekly media analysis;
• Other duties as assigned.

Communication Specialist

Manager

• Under the supervision of the Director of Member Programs and Intersectionality Initiatives, and in collaboration with the ARAISA Project Lead, the Project Manager conducts in-depth analyses and mapping of community organizations, with a focus on equity-seeking populations in the Atlantic provinces.
• This role involves assessing organizational resources and needs, building relationships, and documenting findings.
• The incumbent also contributes to member engagement initiatives, coordinates meetings, and supports skills development efforts.
• Collaborate on outreach visits: work with the Director of Member Programs and Intersectionality Initiatives and the member engagement team to organize two annual membership visits.
• Actively engage with ethnocultural organizations and PANDC community members to strengthen connections and address their needs.

Project Manager – Equity

Project Manager

• Conduct comprehensive scans and mapping of grassroots organizations, focusing on equity-deserving populations in the Atlantic provinces.
• Identify and assess organizational and service delivery assets, documenting gaps and needs.
• Work with stakeholders to define consistent methodologies.
• Use desk reviews and interviews to establish connections with grassroots organizations.
• Compile findings into a stocktaking report, summarizing mapping results and organizational capacities, published in French and English.
• Contribute to creating online mapping tools for NBMC’s and ARAISA’s websites to maintain engagement with grassroots organizations.
• Collaborate on Tours with the Director of Membership and Intersectionality Initiatives and the member engagement team on two annual membership tours.
• Actively engage with ethnocultural and BIPOC member organizations to foster relationships and address needs.
• Assist in recruiting representatives from equity-deserving organizations, prioritizing NBMC's members.
• Schedule, organize, and facilitate quarterly online meetings and an in-person gathering in Year 1.
• Create and distribute meeting materials, agendas, and minutes.
• Collaborate with the ARAISA Manager to shape the call for proposals.
• Keep ongoing communication with advisory group members to gather insights, track progress, and address concerns.
• Deliver two online webinars (one in English and one in French) in Year 1 to introduce and validate assessment tools with grassroots organizations.
• Use feedback from webinars to ensure tools are practical, relevant, and aligned with project goals.
• Coordinate the online launch and dissemination of validated assessment tools, ensuring they are accessible and visible to all stakeholders.
• Implement the auto-assessment process as a prerequisite for organizations applying to the Call for Proposals (CFP), enhancing alignment with project goals.
• Assist grassroots organizations in using assessment tools to identify strengths and address capacity gaps.
• Maintain ongoing communication with organizations to ensure tool effectiveness and alignment with project objectives.

Communication Specialist

Project Manager – Equity

Equity Stream Project Coordinator