Field Marketing Manager

New Belgium Brewing

Field Marketing Manager bringing New Belgium beer to life through Texas events, promotions, and local media. Translating national branding strategies into regional activations and reporting.

Posted 8/11/2026full-timeRemote • Texas • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in event management and marketing, with a strong focus on local brand activation and public relations. Proficient in social media engagement and project management within the beer and brewing industry.

Highest-signal resume keywords

Event Management ExperienceProject Management ExperienceSocial Media SkillsPublic Speaking SkillsKnowledge of Beer and Brewing Industry

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event ManagementMarketing ExperienceCustomer Service ExperienceBudget ManagementReporting and AnalysisSales and Marketing IntegrationDetail ManagementFine Motor DexterityPhysical Strength and Endurance

Soft Skills

Self-ManagementCommunication Skills

Tools & Technologies

MS WordMS ExcelMS PowerPointMS Outlook

Industry Keywords

Brand ActivationPublic RelationsLocal Media EngagementRegulatory KnowledgeNBB Products and Culture

About the role

Key responsibilities & impact

Bring the brand to life by translating national strategies to the local level and executing them throughout the appropriate market
Create PR-worthy, branded events and experiences that are locally relevant
Tailor national branding plans to the local marketplace and work with internal PR and local media
Manage annual regional brand calendar development and implementation
Provide voice and content for NBB's local social, paid, and earned media
Drive local promotion and leverage NBB Marquee events
Produce monthly, quarterly, and campaign-based reporting on local brand activations
Oversee the budget
Complete other projects and duties as assigned

Requirements

What you’ll need

3 years of festival or event management experience
1 year of experience developing new events
2 years of customer service experience
Marketing experience or relevant education
Project management experience in the marketing/events industry
Experience with marketing and sales integration
Solid knowledge of the beer and brewing industry
Familiarity with NBB products and culture
Solid public speaking skills
Solid social media skills, including Facebook, Twitter, Instagram, and blogs
Basic understanding of sales, marketing, and branding
Solid self-management and detail management skills
Solid knowledge of MS Word, Excel, PowerPoint, and Outlook
General regulatory knowledge of events and promotions
Squeaky clean Motor Vehicle Record (MVR)
Ability to travel more than 75%
Ability to lift, push, and pull objects weighing up to 70 lbs.
Ability to carry weights up to 52 lbs. over the shoulder up to 200 feet and maintain required grip strength
Ability to tip, roll, and control a full 162-lb. keg
Fine motor dexterity
Ability to climb, stoop, crawl, twist, squat, and reach overhead
Frequent, constant standing and walking

Benefits

Comp & perks

Medical & Dental Insurance (options available for dependents)
Basic Term Life and AD&D Insurance
Short Term Disability Insurance
Flexible Spending Account
Employee Assistance Program
PTO
401k Match
Paid Caregiver Leave
Profit Sharing
Fully paid medical, dental, and vision care, including same-sex partner and spousal coverage, HIV/PrEP coverage and transgender-inclusive health care
Voluntary life insurance
Long- and short-term disability
Almost three weeks of PTO in the first year, with more based on years of service
13 paid holidays
Paid sabbaticals after 10, 20, and 30 years of service
Paid time to vote
Paid leave for survivors of domestic abuse
Onsite fitness centers at the Fort Collins and Comstock breweries
$1,500 per person benefit for wellness-related services
Incentives through EAP, financial budgeting resources, community service, and preventive health offerings
On-staff wellness specialist
Continuing education and community resource support in Comstock
Open-book management for all coworkers
Gear Sheds with borrowable outdoor equipment
Anniversary bike after one year of service
Trip to Belgium after five years
Six-week paid sabbatical after 10 years