Global Footwear Product Manager – Lifestyle Essentials

New Balance

Global footwear product manager shaping New Balance lifestyle essentials and seasonal assortments. Leading product creation, strategy, storytelling, and cross-functional teams across U.S.

Posted 8/10/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $100,200 - $158,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product creation and merchandising within the lifestyle and fashion sectors, with a strong focus on consumer insights, market analysis, and cross-functional collaboration to drive product strategy and execution.

Highest-signal resume keywords

Product Creation ExperienceCross-Functional Team LeadershipAnalytical SkillsProduct Strategy DevelopmentConsumer Insights Application

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MerchandisingMarket AnalysisData IntegrityProduct StrategySales Revenue AchievementTrend AnalysisProduct DevelopmentMaterial DesignColor DesignProduct Storytelling

Soft Skills

Interpersonal CommunicationCollaborationAttention to DetailDynamic Team PlayerInfluence Skills

Industry Keywords

Lifestyle FashionConsumer InsightsCommercial ProductNew Balance LifestyleProduct Quad TeamGo-To-Market ActivitiesSeasonal Material StrategyBrand Share ObjectivesUnit MarginFast-Paced Environment

About the role

Key responsibilities & impact

Manage and execute the Essentials Lifestyle product line in alignment with global consumer needs
Provide consumer insights to briefs to inspire design and marketing teams
Use bench research data to support insights and identify future opportunities
Own deliverable timing, tracking, and execution
Achieve sales revenue, unit margin, and brand share objectives
Monitor industry and fashion trends, analyze market data, and identify opportunities for new product development or franchise extensions
Apply consumer, marketplace, and trend knowledge to create product strategies
Collaborate with cross-functional teams and lead the product quad team across design, development, costing, and product management
Lead seasonal material and color capsule strategy with material design, color design, and Performance Product Managers
Direct go-to-market product activities, including product data integrity, product copy, product storytelling, and presentations to senior management and customers

Requirements

What you’ll need

5+ years of experience in product creation or product merchandising in the lifestyle/fashion space
Experience in commercial/value product is a major plus
Ability to build and implement product strategy and lead a cross-functional team
Entrepreneurial spirit, strong product and financial acumen, and a creative eye for product design and trends
Strong analytical skills and an action-oriented approach to using data for decision-making and results
Attention to detail, data integrity, and deadlines
Excellent presentation and interpersonal communication skills
Collaboration and influence skills
Dynamic team player comfortable working cross-functionally and in a fast-paced environment
Excellent industry knowledge and understanding of New Balance Lifestyle Premium product and strategy

Benefits

Comp & perks

Three options for medical insurance
Dental insurance
Vision insurance
Life insurance
401K
Online learning and development courses
Tuition reimbursement
$100 monthly student loan support
Various mentorship programs
$1,000 yearly lifestyle reimbursement
4 weeks of vacations
12 holidays
Generous parental leave
Hybrid work model
Work from Anywhere for four weeks per calendar year
Temporary associates: three options for medical insurance, dental and vision insurance, and an associate discount
Part-time associates: 401k, short-term disability, $300 yearly lifestyle reimbursement, and an associate discount