Marketing Manager

New Balance

Marketing Manager focused on increasing New Balance's brand equity in Latin America while ensuring effective marketing execution across all markets.

Posted 5/21/2026full-timeMexico City • 🇲🇽 MexicoMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

The Latin America Marketing Manager will be charged with growing New Balance Brand Equity across the region.
Ensure all markets are executing the global gameplan with excellence, across the marketing funnel.
Raise awareness, consideration and purchase of New Balance, creating digital and social interactions.
Enhance and execute the regional running program.
Bring to life the LATAM entertainment strategy.
Ensure lifestyle program execution.
Work in a coordinated effort with regional distribution partners and global marketing teams.

Requirements

What you’ll need

5-7 Years’ Experience in marketing, consumer brand or agency.
Firm understanding of Media Landscape – Social, Mobile, Digital, Content
Strong written, oral communication skills
Experience within the footwear, apparel or athletics industry and/or a passion for sports preferred.
Understands and thrives on working on challenger brands.
Experience across Latin America – focus on Mexico
Dynamic leader with the ability to create strong cross functional partnerships across all levels
Strong analytical thinking in order to analyze results and recommend improvements.
International travel required (~25%)
Bilingual (English and Spanish/Portuguese)
Bachelor’s degree in marketing, business, analytics or similar

Benefits

Comp & perks

Flexible Work Schedule
Unique culture founded on values
Commitment to teamwork and connection

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketingdigital marketingsocial mediacontent marketinganalytical thinkingbrand managementconsumer insightscampaign executionregional marketingrunning program management

Soft Skills

communicationleadershipcross-functional collaborationpartnership buildingdynamic thinkinganalytical skillsadaptabilitystrategic thinkingcreativityproblem-solving

Certifications

Bachelor’s degree in marketingBachelor’s degree in businessBachelor’s degree in analytics