Director, Patient Marketing

Neurelis, Inc.

Director of Patient Marketing at Neurelis Inc developing strategies for VALTOCO brand engagement. Shaping patient experience across treatment journey with a focus on measurable impact.

Posted 5/15/2026full-timeSan Diego • California • 🇺🇸 United StatesLead💰 $205,000 - $228,000 per yearWebsite

About the role

Key responsibilities & impact

Own, develop and deliver short and long-term direct-to-patient strategies and initiatives, including campaigns and patient materials, ensuring alignment to patient journey strategy and business objectives
Define branded success metrics and translate insights and performance data into strategic decisions, driving ongoing optimization and measurable business impact
Effectively translate market research insights into promotional strategies and tactics
Own and evolve the branded messaging architecture, including core claims, and content strategy, ensuring ongoing differentiation, clarity and consistency
Identify critical moments and barriers within the patient journey and develop strategies to drive engagement, consideration, and persistence
Coordinate closely with the Director of omnichannel marketing to build an effective customer engagement ecosystem
Support the annual brand planning process, including development of the branded tactical roadmap, ensuring alignment to business priorities and patient strategy
Lead agency partners and collaborate closely with internal team members, providing clear direction, feedback, and decision-making to drive high-quality execution and reduce rework
Represent branded strategy in cross-functional and leadership settings, clearly articulating rationale to drive alignment and accelerate decision making
Own the Patient Agency of Record (AOR) relationship, setting strategic direction and ensuring high-quality execution across patient initiatives
Develop and deliver presentations to a range of internal team members (i.e, executives, leadership team, sales)
Ensure compliance with all relevant laws, regulations, and policies
Manage patient promotional budgets to ensure efficient allocation of resources and maximize impact
Strive for continuous improvement and embrace innovative ideas in daily work.

Requirements

What you’ll need

Bachelor’s degree required, preferably in Marketing, Communications, Business, Life Sciences, Public Health, or a related field.
Minimum of 10+ years of experience in the US with pharmaceutical, biotech, healthcare, or patient-focused marketing, including at least 5+ years of experience in strategic patient marketing, disease education, healthcare ecosystems, and applicable regulatory and compliance requirements.
Advanced degree (MBA, MPH, or other relevant graduate degree) preferred.
Marketing experience in epilepsy or neuroscience.

Benefits

Comp & perks

Health insurance
401(k)
Paid time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

strategic marketingpatient journey strategymarket researchbranded messaging architecturecontent strategybudget managementdata analysiscampaign developmenttactical roadmap developmentpresentation skills

Soft Skills

leadershipcollaborationcommunicationstrategic decision-makingdirection providingfeedback deliveryinnovationcontinuous improvementalignmentengagement

Certifications

Bachelor's degreeMBAMPH