Channel Marketing Manager

Netrio

Channel Marketing Manager driving partner marketing strategies and demand generation for Netrio's MSP services. Collaborating across sales and marketing teams to build co-marketing programs and track results.

Posted 6/9/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute a comprehensive channel marketing strategy aligned with company revenue goals and partner tier structures
Build and manage co-marketing programs with key channel partners, including joint campaigns, webinars, and field events
Manage the allocated channel marketing budget and related MDF process end-to-end — planning, execution, tracking, and ROI reporting
Collaborate with the sales team to create partner enablement materials, battle cards, case studies, and solution briefs that accelerate deal velocity
Plan and execute partner-focused events, executive roundtables, and presence at regional and national industry conferences
Track, analyze, and report on channel marketing KPIs including partner-sourced pipeline, MDF utilization, and marketing-attributed revenue
Manage relationships with external vendors, agencies, and event partners
Support the onboarding and activation of net-new partners
Serve as the marketing point of contact and planning partner for Netrio’s most strategic partners

Requirements

What you’ll need

5–8 years of B2B marketing experience, with at least 3 years focused on channel or partner marketing in the IT/technology sector
Proven experience working within an MSP, VAR, or technology vendor environment
Hands-on expertise with MDF programs, co-op funds, and partner portal platforms
Strong command of marketing automation and CRM tools (HubSpot, Salesforce, or equivalent)
Demonstrated ability to plan and execute multi-channel campaigns that generate pipeline
Excellent project management skills with the ability to manage multiple programs simultaneously in a deadline-driven environment
Strong communicator with experience presenting to executive stakeholders, vendor partners, and external audiences
Willingness and ability to travel approximately 30% of the time
Bachelor’s degree in marketing, business, communications, or related field; MBA a plus

Benefits

Comp & perks

30% travel required for events
Opportunity to work with key channel partners
Planning and executing events and campaigns
Exposure to executive stakeholders

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingchannel marketingpartner marketingMDF programsco-op fundsmulti-channel campaignsproject management

Soft Skills

strong communicatorpresentation skillsability to manage multiple programsdeadline-driven

Certifications

Bachelor’s degree in marketingBachelor’s degree in businessBachelor’s degree in communicationsMBA