Brand Manager
Netradyne
full-time
Posted on:
Location Type: Office
Location: New Delhi • 🇮🇳 India
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead the brand architecture and positioning strategy for Inc42 and sub-brands (IPs)
- Define and maintain visual + verbal brand guidelines
- Conceptualise and execute integrated campaigns to grow brand equity and recall
- Collaborate with design, growth, and PR teams to maintain message consistency across all channels
- Measure campaign impact via awareness, reach, sentiment, and performance data
- Work closely with the Editorial and Analytics teams to create a data-informed creative loop that improves brand resonance and storytelling performance
- Advise on headlines, visuals, and tone for alignment with brand voice
- Identify and pitch story themes aligned with startup ecosystem momentum and search/social trends
- Conceptualise small-scale content activations (series, drops, collabs)
- Monitor subscriber engagement, CTR, and open rates; suggest improvements
- Collaborate with the SEO team to ensure content and landing pages align with brand search visibility and authority goals
- Develop event narratives, design directions, and campaign identities for flagship IPs
- Own the brand and content experience across Inc42 and related product websites (Inc42.com & IPs)
- Collaborate with product, design, and editorial teams to ensure a consistent and premium user experience
Requirements
- 6–9 years of experience in brand/marketing roles (preferably across media, SaaS, or consumer-tech)
- Proven ability to blend creativity with data — storytelling instincts + analytics-driven feedback
- Comfortable working in fast-paced, multi-brand environments
- Hands-on with PM tools (Asana/Notion) and marketing analytics dashboards
- Experience leading creative teams or managing agencies
- Strong presentation, articulation, and collaboration skills.
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand architecturevisual brand guidelinesintegrated campaignscampaign measurementdata-informed creative loopcontent activationsSEO alignmentevent narrativesuser experience design
Soft skills
creativitystorytellinganalytics-driven feedbackcollaborationpresentation skillsarticulationteam leadership