Principal Product Manager – Growth

Netlify

Principal Product Manager responsible for growth and self-serve revenue at Netlify. Leading activation, conversion, expansion, and retention efforts for a developer-focused product.

Posted 7/7/2026full-timeRemote • 🇺🇸 United StatesLead💰 $226,000 - $300,000 per yearWebsite

About the role

Key responsibilities & impact

Own Netlify’s self-serve funnel as one product and one number: net-new self-serve ARR
Build the measurement foundation the funnel runs on
Stand up an experimentation practice and run it
Raise activation
Grow conversion
Build a self-serve expansion motion
Partner with GTM on the handoff from product-qualified accounts to sales
Set the funnel roadmap, articulate the strategy to executives, and develop other PMs as the growth practice grows around you.

Requirements

What you’ll need

7+ years in product management, including experience owning a self-serve or PLG funnel end to end for a developer-focused, usage-priced, or consumption-priced product
Growth PM expertise where you have designed experiments, ran a robust experimentation practice, owned business outcomes rather than individual feature areas, and used product analytics to inform decisions
Fluency with funnel instrumentation: attribution, event taxonomy, cohorting
Command of in-product monetization mechanics: paywalls, free-to-paid flows, upgrade and buy-more paths, and credit or usage economics
A record of driving measurable business outcomes, not just shipping features
Cross-functional leadership with Data, Design, Engineering, GTM, and Finance
Comfort building in a fast-moving environment where you help define new practices, operating models, and ways of working around a new mandate
Nice to have: experience with an AI, agent, or inference funnel; exposure to PLG-to-enterprise growth motions; product work on viral or referral loops, or experience standing up an experimentation platform from scratch.

Benefits

Comp & perks

robust benefits
participation in Netlify’s equity plan

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Self-Serve Funnel ManagementExperimentation DesignProduct AnalyticsAttributionEvent TaxonomyCohortingPaywallsFree-To-Paid FlowsUpgrade PathsUsage Economics

Soft Skills

Cross-Functional CollaborationLeadershipAdaptability