Channel Marketing Manager

NETGEAR

Channel Marketing Manager driving partner-led demand and pipeline growth for NETGEAR networking products across the Americas. Enabling partners, aligning with sales, executing regional campaigns and events, and measuring pipeline impact.

Posted 8/4/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $106,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in channel marketing and partner engagement, with a strong focus on driving demand and pipeline growth through effective collaboration with sales teams and execution of regional marketing programs. Proficient in optimizing marketing strategies based on performance metrics and regional insights.

Highest-signal resume keywords

B2B Marketing ExperienceChannel Marketing ExpertisePartner Ecosystem UnderstandingEvent Planning and ExecutionStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationPipeline GrowthMarketing Program OptimizationKPI TrackingCampaign Management

Soft Skills

Highly OrganizedExecution-OrientedCollaborationAdaptability

Industry Keywords

VARsIntegratorsMSPsDistributorsRegional Marketing

About the role

Key responsibilities & impact

Drive partner-led demand and pipeline growth across the assigned region
Understand the regional channel ecosystem, partner business models, customer segments, buying motions, and market dynamics
Act as the regional expert on how partners influence, generate, and close demand
Equip partners with content, messaging, tools, campaign assets, and regional customer-use-case content
Localize and activate global partner campaigns
Drive partner adoption of marketing programs and track engagement
Partner with Sales to plan, activate, and optimize regional MDF investments
Collaborate with regional sales leadership and field teams on shared pipeline and revenue goals
Align channel marketing plans with regional sales priorities and growth targets
Participate in regional sales planning, QBRs, and cadence meetings as channel marketing lead
Own regional partner communications, newsletters, announcements, and campaign communications
Translate global updates, launches, and programs into regional action
Support and execute regional partner events, distributor events, trade shows, and industry events
Plan, execute, and follow up on events with sales and partners
Support regional execution of the partner program, including enablement, launches, and engagement
Collaborate on partner recruitment initiatives and identify regional partner coverage gaps
Reinforce partner value proposition and program benefits through consistent messaging
Track channel marketing performance against KPIs including pipeline contribution, engagement, event ROI, and partner adoption
Optimize programs using data and feedback
Share regional insights and best practices with global teams

Requirements

What you’ll need

7+ years of experience in B2B marketing, with significant experience in channel or partner marketing
Strong understanding of partner ecosystems and routes to market, including VARs, integrators, MSPs, and distributors
Proven experience working closely with field sales teams on shared revenue goals
Experience supporting or executing regional events
Strong communication skills
Highly organized and execution-oriented
Comfortable operating in a fast-moving environment

Benefits

Comp & perks

Equity
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