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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and growing strategic partnerships within the Commercial AV industry, with a focus on sales performance, account management, and market intelligence. Proficient in developing business plans and executing strategies to achieve revenue targets while maintaining strong relationships with key stakeholders.
Highest-signal resume keywords
AV Industry Sales ExperiencePartner Account ManagementBusiness Plan DevelopmentC-Suite Relationship ManagementFluency in English and Arabic
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
AV Over IP KnowledgeSales ForecastingProposal WritingNegotiation SkillsRevenue Maximization
Soft Skills
Entrepreneurial MindsetOrganizational SkillsCollaboration
Tools & Technologies
NETGEAR AV SwitchesAccess PointsCloud Solutions
Industry Keywords
Commercial AVValue Added DistributorsSystems IntegratorsConsultantsResellersRental/Live EventsBroadcast AVMiddle EastGulfSub-Saharan Africa
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Build and manage a portfolio of top-tier Commercial AV partners and distributors, developing local business plans and leveraging our partner programme to recruit and grow strategic relationships.
- Identify, onboard, and develop channel partners - including integrators, distributors, consultants, and end customers - to drive regional AV business growth in line with corporate goals.
- Expand and optimise distribution channels by onboarding Value Added and sub-distributors across key verticals to develop the project pipeline.
- Drive share of wallet growth across all product categories with existing partners, with a focus on wireless access points and managed switches supported by our cloud solution.
- Create proposals, negotiate agreements, and maintain strong customer relationships to meet or exceed quarterly and annual targets.
- Plan and prioritise sales activity - including face-to-face meetings, trade shows, and partner engagements - to maximise revenue and achieve business objectives.
- Deliver regular product training to partners at all levels to ensure effective integration of NETGEAR AV switches and access points into their solutions.
- Collaborate with internal NETGEAR teams (Sales, SE, Marketing, Product Management, Tech Support, Ops, and EMEA peers) to optimise sales outcomes.
- Provide market intelligence including competitive insights, trends, and channel or technical issues impacting performance.
- Maintain accurate weekly reporting, forecasting, pricing, and margin management within your territory.
Requirements
What you’ll need- Proven sales and partner account management experience within the AV industry, with a strong understanding of AV over IP and the role of switches and access points in this market.
- 8+ years of experience managing and growing top-tier accounts, including integrators and consultants, with demonstrated C-suite relationships and a track record of consistent overachievement.
- Strong existing relationships with Value Added Distributors, Systems Integrators, Consultants, and Resellers, with a proven track record of closing high-value AV sales campaigns.
- Ability to write and execute business plans at account and regional level, including annual growth targets, accurate forecasting, and short-, mid-, and long-term opportunity management.
- In-depth knowledge of the Commercial AV, rental/live events, and broadcast AV industry across the Middle East, Gulf, South Africa, North Africa, Israel, and Sub-Saharan Africa.
- Entrepreneurial and organised, with the ability to work autonomously while collaborating effectively with the wider team.
- Fluent in English and Arabic.
Benefits
Comp & perks- This role requires approximately 70% travel across the region
