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Senior Product Marketing Manager – AV Solutions
NETGEARSenior Product Marketing Manager at NETGEAR handling market strategy and positioning for AV solutions. Drives product messaging and cross-functional collaboration focusing on AV and broadcast environments.
Tech Stack
Tools & technologiesSwitching
About the role
Key responsibilities & impact- Owns the market strategy, positioning, and go-to-market narrative for NETGEAR Enterprise’s AV portfolio
- Define how NETGEAR switching and networking solutions address modern AV and broadcast challenges
- Ensure AV products are positioned as trusted infrastructure for modern AV and broadcast environments
- Assess market opportunities across Pro AV segments
- Track industry trends across AV-over-IP protocols
- Maintain understanding of technologies and define buyer and influencer personas
- Develop AV-specific product and solution positioning
- Create messaging frameworks and differentiate NETGEAR Enterprise AV solutions
- Weave together switches, management, profiles, and AV-optimized features into cohesive solution stories
- Own AV product messaging and positioning for launches
Requirements
What you’ll need- 8+ years experience in Product Marketing or Solutions Marketing
- Experience in AV, networking, or adjacent infrastructure market (mandatory)
- Strong technical understanding of AV networking and AV-over-IP ecosystems
- Familiarity with protocols and technologies such as Dante, NDI, SDVoE, AES67, multicast, QoS, IGMP, PTP, VLANs, and Layer 2/Layer 3 networking concepts
- Deep understanding of buying motions and partner ecosystems in AV and broadcast worlds
- Proven ability to build messaging frameworks and solution narratives
- Experience developing launch collateral, sales enablement assets, and technical marketing materials
- Strong cross-functional collaboration skills
- Exceptional storytelling and communication abilities
Benefits
Comp & perks- Offers Equity
- Offers Bonus
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Product MarketingSolutions MarketingAV networkingAV-over-IP ecosystemsDanteNDISDVoEAES67multicastQoS
Soft Skills
cross-functional collaborationstorytellingcommunication