Product Marketing Lead – GTM
Stripe
Product Marketing Manager
NETGEAR
full-time
Posted on:
Location: California • 🇺🇸 United States
Visit company websiteSalary
💰 $121,000 - $140,000 per year
Job Level
SeniorLead
Tech Stack
Go
About the role
- Lead market strategy for consumer devices portfolio including Orbi mesh systems, Nighthawk routers, and accessory products
- Work collaboratively with Brand, Product Management, Engineering, Sales, Channel, Design & Creative to define positioning and messaging
- Define and refine unique value propositions and translate technical capabilities into customer-focused narratives
- Develop comprehensive GTM strategies for new product launches and major updates, set objectives, target segments, and success metrics
- Align sales, demand generation, and product teams to drive revenue targets and market penetration
- Execute customer and market research, synthesize insights to influence product development, positioning, roadmap and marketing decisions
- Serve as the "voice of the customer" to ensure product and marketing directions address user needs
- Support retail and partner enablement through sales tools, training guides, and educational materials
- Lead and influence cross-disciplinary teams through product and launch cycles, championing progress against business metrics
- Develop and manage marketing assets for campaigns, product launches, events, and analyst engagements
- Define, track, and report on success metrics including pipeline impact, product adoption, and customer satisfaction & retention
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- MBA preferred
- 8 years of experience in Product Marketing or closely related roles, ideally within consumer electronics or adjacent consumer technology categories
- Proven success launching consumer products and driving growth through end-to-end GTM strategy and execution
- Depth in consumer research and the ability to translate insights into product requirements and compelling stories
- Skilled at turning complex features into simple, benefit-led narratives for consumers
- Highly collaborative, organized, and proactive; strong record leading cross-functional teams at pace
- Excellent written and verbal communication skills; adept at tailoring messaging and narratives to diverse consumer audiences across channels
- Familiarity with packaging processes and operations, including shaping product claims and on-box messaging (preferred)
- Experience with retail/POS marketing, e-commerce merchandising, and channel enablement (preferred)
- Application form requests work authorization and visa sponsorship status (applicant must answer whether legally authorized to work/will require sponsorship)
