Develop and own the end-to-end content marketing strategy aligned with business and revenue goals
Define core messaging, positioning, and editorial themes across target audiences and personas
Build and manage a scalable content calendar across channels (web, blog, email, social, events, sales enablement)
Partner with product marketing and demand generation to align content with campaigns and launches
Lead the creation of high-quality content including blogs, whitepapers, case studies, social media posts, videos, webinars, website content, emails, press releases, award submissions, and campaign content.
Translate technical concepts into clear, customer-focused messaging
Develop thought leadership and storytelling aligned to brand voice
Support product launches with content and messaging assets
Ensure consistency in brand voice, tone, and messaging across all content assets
Manage internal contributors and external agencies/freelancers as needed
Optimize content for SEO, engagement, and conversion performance
Define and execute distribution strategies across owned, earned, and paid channels
Partner with demand generation to integrate content into campaigns and nurture flows
Track, analyze, and report on content performance (traffic, engagement, conversion, pipeline influence)
Continuously optimize content based on insights and data
Work closely with Product Marketing, Sales, Customer Success, and Leadership to identify content needs
Enable Sales with compelling content assets that support the buyer journey
Align with brand and communications to ensure cohesive storytelling
Establish scalable workflows, tools, and governance for content production and approval
Maintain content repository and ensure accessibility across teams
Drive operational efficiency and clarity in content development processes

Requirements

2+ years of full-time experience in the Cybersecurity industry
Can share a portfolio of cybersecurity-related writing samples early in the interview process
3+ years of experience in content marketing, editorial, or related roles
Strong writing, editing, and storytelling skills across formats
Proven track record of building and executing content strategies that drive measurable business results
Experience with social media content acquisition (e.g., acquiring raw content from SME stakeholders and marketing leadership) and leveraging social media tools (e.g., Hootsuite, ContentStudio) for campaign deployment
Experience collaborating closely with sales teams and supporting pipeline generation efforts
Demonstrated ability to leverage GenAI tools (Gemini, Claude) to enhance workflow efficiencies while maintaining 'human in the loop' authenticity
Advanced knowledge of WordPress ecosystem (pages / posts / custom content)
Experience working cross-functionally in a fast-paced environment, where you’ve managed multiple projects and stakeholders simultaneously
Ability to effectively manage workflows and content version control
Ability to operate independently and effectively in startup environments.

Benefits

Competitive Base, Variable and Equity compensation package
Remote with flexible working hours
Comprehensive health benefits (Medical, Dental, and Vision) with expanded well-being benefits
Employer-paid Life, AD&D, Short-Term & Long-Term Disability
401K with company match
Learning and Development Budget
Paid Holidays
Unlimited PTO
Technology Stipend
Internet Stipend
SWAG Stipend

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content marketing strategySEO optimizationcontent performance analysisstorytellingwritingeditingcontent strategy executioncontent version controlportfolio developmentcampaign deployment

Soft Skills

collaborationproject managementoperational efficiencycommunicationleadershipcreativityadaptabilityindependenceanalytical thinkingstakeholder management