Product Manager, Ads – Targeting

Netflix

Senior Product Manager owning Netflix’s ads targeting platform vision, roadmap, and data governance. Enabling scalable audience intelligence for advertiser planning, activation, and optimization.

Posted 8/19/2026full-timeLos Gatos • California, New York • 🇺🇸 United StatesSeniorLead💰 $440,000 - $725,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management for ad tech platforms, with a strong focus on audience data infrastructure, targeting strategies, and cross-functional collaboration. Proven ability to influence stakeholders and drive product vision in complex environments while ensuring compliance with advertising regulations.

Highest-signal resume keywords

Product Management ExperienceAd Tech Platform OwnershipAdvertising Ecosystem ExpertiseData Taxonomy DevelopmentExecutive-Level Communication

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Applicant Tracking System Keywords

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Hard Skills

Product Vision SettingSignal ManagementAudience Data PlatformsData ClassificationArchitectural Decision MakingAd Serving SystemsDSP PlatformsProgrammatic BuyingCTV AdvertisingUX Leadership

Soft Skills

Influencing Without AuthorityBuilding Organizational AlignmentDriving Clarity in Ambiguity

Tools & Technologies

APIsIntegration FrameworksSSPsDSPs

Industry Keywords

Advertising Data GovernancePrivacy RegulationsTargeting ComplianceMedia PlanningCampaign Optimization

About the role

Key responsibilities & impact

Own the vision, strategy, and execution of the Ads Targeting Platform
Set the long-term strategic direction for audience signals, contextual signals, and data taxonomies
Lead roadmap prioritization across partner needs, technical dependencies, and business objectives
Make tradeoffs and build organizational alignment around product strategy
Partner with engineering and data science on signal ingestion, normalization, taxonomy design, and data storage
Support the full advertiser sales cycle from forecasting and media planning through campaign activation and optimization
Equip sales teams to position Netflix targeting capabilities
Lead cross-functional alignment across sales, ad operations, GTM, data engineering, and partner teams
Resolve competing demands and champion the roadmap at the executive level
Establish standards and governance frameworks for targeting signal quality, classification, maintenance, commercial relevance, and regulatory compliance
Partner with sales and marketing leadership on packaging, positioning, and go-to-market strategy
Influence without authority and communicate product vision to engineers, executives, and commercial partners

Requirements

What you’ll need

10+ years of Product Management experience
Significant tenure owning ad tech platforms at scale, including targeting infrastructure, signal management, or audience data platforms
Proven track record of setting product vision and delivering against it in complex, multi-stakeholder environments with high organizational visibility
Expert-level understanding of the advertising ecosystem, including DSP platforms, programmatic buying, audience and contextual targeting, CTV advertising, and enterprise advertiser and agency media planning and investment
Deep experience with data taxonomies, signal classification, and audience data infrastructure
Demonstrated ability to make foundational architectural decisions in partnership with engineering and data science
Fluency in ad serving systems, SSPs, DSPs, APIs, and integration frameworks
Strong UX leadership experience delivering interfaces and workflows for sales, media planning, and operations teams
Executive-level communication skills and ability to build alignment across engineering, sales, GTM, legal, and data teams
Familiarity with advertising data governance, privacy regulations, and the evolving global landscape of targeting compliance
Bias for impact and track record of shipping; comfortable operating with ambiguity and driving clarity

Benefits

Comp & perks

Health Plans
Mental Health support
401(k) Retirement Plan with employer match
Stock Option Program
Disability Programs
Health Savings and Flexible Spending Accounts
Family-forming benefits
Life and Serious Injury Benefits
Paid leave of absence programs
Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off
Full-time salaried employees are immediately entitled to flexible time off