Manager, Product Marketing – New Content Experiences
Netflix
full-time
Posted on:
Location Type: Office
Location: Los Angeles • California • 🇺🇸 United States
Visit company websiteSalary
💰 $250,000 - $350,000 per year
Job Level
SeniorLead
About the role
- Develop the positioning for key product launches.
- Collaborate with the product team to identify member needs and help shape the long-term vision for Netflix’s member experience innovations, focused on our investment in new content experiences.
- Build go to market strategy for feature launches - develop key audiences, channels, countries to activate, messages, etc.
- Assess upcoming product and feature launches to identify bigger stories or position multiple launches in a clear way for consumers and tie those launches back to the broader Netflix value proposition.
- Work with product and marketing partners to clearly define marketing objectives and coordinate various parts of the marketing organization to execute against those goals.
- Navigate complex cross-functional environments to ensure alignment and connectivity.
- Communicate effectively with leadership, facilitating complex ideas in compelling and clear ways.
- Serve as the bridge between product and marketing teams to ensure consistent experience on and off service.
Requirements
- 7+ years of experience in Marketing or related fields with an emphasis on product marketing or consumer marketing.
- Preferred B2C and/or entertainment industry product marketing experience.
- Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.
- Strong project management skills.
- Experience and success in managing cross-functional teams to bring products and features to market.
- Experience in developing consumer messaging, value propositions, positioning and naming - specifically focused on global product launches.
- High tolerance for change, and comfortable meaningfully contributing in a fast-paced, ever-changing environment.
- High-level understanding of product development and product strategy.
- Respect, understanding and enthusiasm for Netflix culture.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingconsumer marketinggo to market strategyconsumer messagingvalue propositionspositioningproject managementcross-functional team managementproduct developmentproduct strategy
Soft skills
interpersonal skillscommunication capabilitiescollaborationadaptabilityfacilitationalignmentconnectivitycreativityproblem-solvingleadership