Director, Product and Segment Marketing Manager

NetDocuments

Product marketing leader scaling NetDocuments’ legal technology go-to-market strategies across law firm and corporate legal segments. Leading messaging, competitive intelligence, launches, sales enablement, and product marketers.

Posted 8/20/2026full-timeRemote • Utah • 🇺🇸 United StatesLead💰 $220,000 - $245,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies tailored for various customer segments, with a strong focus on legal technology and B2B SaaS products. Proven ability to lead marketing teams, manage cross-functional collaboration, and create impactful messaging frameworks.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentProduct Marketing LeadershipMarket Analysis and Competitive IntelligenceSales Enablement Material CreationCustomer Segment Tailoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingSegment MarketingGo-To-Market StrategyMarket AnalysisMessaging FrameworksSales EnablementProject ManagementData-Driven Decision MakingCompetitive PositioningDocument Automation

Soft Skills

LeadershipStrategic ThinkingOrganizational SkillsAttention to DetailAdaptability

Tools & Technologies

AI-Powered SolutionsCloud PlatformsCollaboration SolutionsDocument Automation ToolsSales Tools

Certifications & Qualifications

MBAJD

Industry Keywords

Legal TechnologyB2B SaaSCorporate LegalLaw FirmsPublic Sector Marketing

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define and execute differentiated go-to-market strategies for Strategic (AM Law 200), Large, Midsize, and Small law firms, and Corporate Legal segments
Tailor positioning, pricing narratives, competitive plays, and launch plans to segment-specific buying behaviors, decision-makers, and adoption patterns
Own value propositions, messaging frameworks, positioning statements, and thought leadership for NetDocuments’ product portfolio
Develop messaging for the legal context graph, ndMAX AI, Smart Answers, document automation, security, and collaboration solutions
Analyze the legal technology market, segment dynamics, product-market fit, buyer personas, and emerging trends
Develop the voice of the customer through research, customer advisory boards, and field feedback
Lead competitive intelligence, including competitor monitoring, win-loss analyses, competitive positioning, and sharing insights with product teams and executives
Develop sales enablement materials including briefing documents, battle cards, training presentations, pitch decks, case studies, and sales plays
Drive product launches and go-to-market strategies in collaboration with product management, sales, content, demand generation, and other teams
Manage internal readiness, external launch plans, and cross-functional execution across segments
Support segment-relevant marketing content and campaigns, including web copy, brochures, videos, presentations, webinars, events, eBooks, and infographics
Partner on marketing plan execution from branding through demand generation
Work with industry analysts, associations, and influencers to position NetDocuments as a category leader
Guide, mentor, and develop a team of product marketers
Build a data-driven, high-performance culture focused on quantifiable outcomes and professional growth
Report to the VP of Product Marketing

Requirements

What you’ll need

7+ years of experience in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise or B2B SaaS software
3+ years of experience managing or leading marketing teams
Proven track record of developing and executing go-to-market strategies across multiple customer segments or verticals
Demonstrated ability to set annual and quarterly plans, prioritize team projects, and drive execution
Bachelor’s degree in Marketing, Business Administration, or related field
Strong leadership and management skills
Passion for understanding distinct customer segments and tailoring strategy
Strong messaging voice and ability to highlight differentiation across buyer profiles and market segments
Expertise coordinating across marketing, sales, customer excellence, and product management
Ability to understand commercial, technological, and strategic drivers and build multi-year marketing strategies
Strategic and critical thinking; ability to synthesize qualitative and quantitative market feedback
Organizational and project management proficiency
Attention to detail and strong presentation skills
Adaptability to different stakeholder styles and needs
Experience working with attorneys, law firms, corporate legal departments, and/or public sector organizations preferred
Experience marketing AI-powered, data-driven, or cloud platform products preferred
Understanding of the legal technology landscape preferred
Experience working with government and public sector markets preferred
MBA or JD preferred

Benefits

Comp & perks

Compensation range includes bonus, on-target earnings, base salary, and variable compensation if applicable
Work-life flexibility
Compensation and benefits recognition through Top Workplaces awards
Collaborative and inclusive work environment
Professional growth opportunities
Equal opportunity employment