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Senior Social Manager
NetDocumentsSocial Manager overseeing NetDocuments’ organic social presence and thought leadership programs in legal technology. Collaborating across marketing, public relations, and executive leadership to generate impactful content.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B social media strategy, content creation, and audience engagement, with a strong focus on leveraging analytics to drive brand awareness and business outcomes. Proficient in producing diverse content formats and fostering relationships within legal and technology communities.
Highest-signal resume keywords
B2B Social Media ExperienceContent Creation and StorytellingKPI Definition and Performance AnalysisVideo Content ProductionAI-Powered Marketing Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Social Media StrategyContent CreationAudience EngagementKPI DefinitionPerformance AnalysisThought Leadership DevelopmentVideo ProductionEditingStorytellingOrganic and Paid Social Programs
Soft Skills
Exceptional WritingAdaptabilityCreativityAnalytical MindsetRelationship Building
Tools & Technologies
LinkedInStreamYardRiversideZoomAdobe Premiere ProDescript
Industry Keywords
B2B MarketingLegal TechnologyThought LeadershipSocial Media GovernanceDemand Generation
About the role
Key responsibilities & impact- Own NetDocuments’ social media strategy, editorial calendar, and execution across all corporate channels.
- Build and scale executive and subject matter expert thought leadership programs, helping leaders share their expertise, perspectives, and industry insights with legal and technology audiences in every vertical we serve.
- Establish the KPIs, reporting framework, and measurement strategy that connect social media efforts to brand awareness, influence, engagement, and business outcomes.
- Grow NetDocuments' audience, share of voice, and industry influence while driving engagement with legal professionals and technology decision-makers.
- Identify and capitalize on industry conversations, market trends, product launches, customer stories, and cultural moments that strengthen NetDocuments' position as a category leader.
- Own social governance, including employee advocacy guidelines, social media policy, profile best practices, and evaluation of advocacy tools.
- Actively engage with communities where legal and technology professionals gather, fostering relationships and building credibility for the NetDocuments brand.
- Capture original content on-site at events, customer visits, and consumer interviews.
- Serve as the editorial pulse of the company; bringing speed, judgment, and creativity to how NetDocuments shows up in the market every day.
- Create scalable programs that bring executive and SME expertise to life through LinkedIn Live, short-form video, podcasts, webinars, customer interviews, and other emerging content formats.
- Own and execute the organic social media strategy, including promotion of reports, campaigns, and thought leadership content, while partnering with demand generation teams to align organic and paid social efforts.
- Demonstrated experience leveraging organic social media as a demand generation channel to drive audience growth, engagement, and business outcomes.
Requirements
What you’ll need- 6+ years of B2B social media experience, with demonstrated ownership of both organic and paid social programs.
- Exceptional writing, editing, and storytelling skills with the ability to adapt voice, tone, and message for various audiences.
- Proven success growing executive, thought leadership, or corporate brands on LinkedIn and other professional platforms.
- Strong analytical mindset with experience defining KPIs, setting targets, and communicating performance insights to stakeholders and executive audiences.
- Demonstrated ability to turn complex topics into engaging, accessible content that resonates with professional audiences.
- Experience leveraging AI-powered marketing and social media tools to optimize content creation, distribution, and performance.
- Experience producing and managing video content across formats, including LinkedIn Live events, customer interviews, executive video series, webinars, podcasts, short-form social videos, and on-demand thought leadership content, using tools such as StreamYard, Riverside, Zoom, Adobe Premiere Pro, Descript, or similar platforms.
Benefits
Comp & perks- 90% healthcare premiums company covered
- HSA company contribution
- 401K match at 4% with immediate vesting
- Flexible PTO (typically 3 to 4 weeks a year)
- 9 paid holidays
- Monthly contributions for wellness
- Access to LinkedIn learning with monthly dedicated time to explore