Senior Product Marketing Manager – AI

NetDocuments

full-time

Posted on: 10/6/2025

Location Type: Hybrid

Location: Lehi • Utah • 🇺🇸 United States

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Salary

💰 $110,000 - $135,000 per year

Job Level

Senior

Tech Stack

About the role

Lead Go-to-Market (GTM) strategies for new and existing products, defining launch plans and ensuring sustained adoption and growth.
Craft messaging and value propositions for each key market segment and buyer persona, aligning closely with our overall brand strategy.
Analyze market dynamics—including trends, customer needs, and competitive activity—to inform product strategy and drive differentiation.
Equip the sales team with competitive intelligence, positioning, and tools such as battle cards, training presentations, and pitch decks.
Partner with analysts and industry associations to elevate our market presence and influence.
Translate technical capabilities into clear narratives, ensuring complex AI and automation concepts are accessible and persuasive.
Produce high-quality content such as thought leadership pieces, white papers, and conference presentations that highlight innovation and expertise.
Foster cross-functional collaboration with product management, engineering, and demand generation to ensure cohesive product stories.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
6+ years of experience in product marketing, product management, or equivalent roles, preferably in SaaS or legal technology.
3+ years of direct product marketing experience, including launching and scaling B2B technology solutions.
Experience with AI and automation technologies, ideally applied within legal workflows or adjacent industries.
Deep understanding of the legal tech market and the unique needs of law firms, corporate legal departments, and public sector legal teams.
Exceptional storytelling and communication skills to articulate product value and market differentiation.
Demonstrated ability to develop and execute end-to-end product launches, including segmentation, messaging, and pricing strategies.
Customer-first mindset with a track record of translating user insights into actionable marketing strategies.
Proficiency with analytics tools to measure campaign effectiveness, product adoption, and pipeline impact.
Proven ability to lead cross-functional initiatives and gain alignment across stakeholders.
Comfort with financial metrics, pricing strategies, and ROI analysis to guide strategic marketing decisions.
Thrives in fast-paced, evolving markets and can pivot strategies quickly.

Benefits

90% healthcare premiums company covered
HSA company contribution
401K match at 4% with immediate vesting
Flexible PTO (typically 3 to 4 weeks a year)
10 paid holidays
Monthly contributions for life activities & wellness
Access to LinkedIn learning with monthly dedicated time to explore

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

product marketingproduct managementB2B technology solutionsAI technologiesautomation technologiesend-to-end product launchessegmentation strategiesmessaging strategiespricing strategiesanalytics tools

Soft skills

storytellingcommunication skillscustomer-first mindsetcross-functional collaborationstrategic thinkingadaptabilityleadershipalignment across stakeholdersinnovationpersuasion