NetDocuments

Lead Demand Generation Manager – Enterprise

NetDocuments

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $125,300 - $145,000 per year

Job Level

Senior

About the role

  • Develop and execute tailored Account-Based Marketing (ABM) strategies for NetDocuments' largest prospect accounts.
  • Partner with sales teams to identify target accounts, create account plans, and align marketing efforts with sales objectives.
  • Design and deliver multi-channel campaigns (email, content, social, events, direct mail, etc.) that engage key personas within target accounts.
  • Build and manage personalized campaigns for strategic accounts, leveraging marketing automation tools (e.g., Marketo) and CRM (e.g., Salesforce).
  • Collaborate with content teams to develop account-specific assets, including case studies, whitepapers, and executive briefs.
  • Monitor and optimize campaigns to maximize engagement, lead generation, and pipeline creation.
  • Serve as the primary marketing liaison for enterprise account sales teams, ensuring alignment on goals, messaging, and outreach efforts.
  • Work with aftermarket and customer success teams to identify upsell and cross-sell opportunities within existing accounts.
  • Facilitate regular ABM meetings to review progress, share insights, and refine strategies.
  • Track and measure the performance of ABM campaigns, providing insights into engagement, pipeline contribution, and ROI.
  • Create account-level reports and dashboards to share progress and recommendations with internal stakeholders.
  • Use data to continuously refine ABM strategies and drive decision-making.
  • Leverage marketing and ABM tools (e.g., Demandbase, 6sense, or LinkedIn) to deliver targeted campaigns and gather insights.
  • Ensure seamless integration of ABM efforts with the broader marketing and sales tech stack.

Requirements

  • 5+ years of experience in B2B demand generation, ABM, or a similar role.
  • Proven track record of driving engagement and revenue through ABM strategies for enterprise or strategic accounts.
  • Strong understanding of marketing and sales alignment in an ABM framework.
  • Proficiency with marketing automation platforms (Marketo preferred) and CRM systems (Salesforce required).
  • Experience with implementing and using ABM tools such as Demandbase, 6sense, or similar platforms.
  • Exceptional project management skills and ability to manage multiple campaigns simultaneously.
  • Analytical mindset with expertise in campaign performance tracking and reporting.
Benefits
  • 90% healthcare premiums company covered
  • HSA company contribution
  • 401K match at 4% with immediate vesting
  • Flexible PTO (typically 3 to 4 weeks a year)
  • 10 paid holidays
  • Monthly contributions for life activities & wellness
  • Access to LinkedIn learning with monthly dedicated time to explore
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Account-Based Marketing (ABM)B2B demand generationcampaign performance trackingmarketing automationproject managementlead generationpipeline creationdata analysisreportingmulti-channel campaigns
Soft Skills
collaborationcommunicationstrategic thinkinganalytical mindsetinsight sharinggoal alignmentrelationship managementadaptabilityproblem-solvingtime management