Lead Demand Generation Manager
NetDocuments
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 - $150,000 per year
Job Level
Senior
About the role
- Build and execute integrated demand generation programs that drive awareness, engagement, and pipeline across target markets.
- Partner with Sales, Product Marketing, and BDR teams to align campaigns to business priorities and revenue goals.
- Develop messaging and offers tailored to key personas and verticals.
- Own campaign lifecycle: planning, launch, optimization, and reporting.
- Execute multi-channel campaigns including digital, paid media, webinars, content syndication, events, email, and direct mail.
- Leverage account-based marketing approaches to engage high-value target accounts.
- Manage relationships with vendors, agencies, and marketing technology platforms.
- Define campaign KPIs and report on pipeline, conversion, and ROI.
- Apply data-driven insights to continuously optimize campaign performance.
- Collaborate with Marketing Ops to ensure accurate attribution, lead scoring, and database health.
- Other duties as assigned.
Requirements
- Proven success driving pipeline through inbound and outbound programs.
- Strong digital marketing acumen.
- Minimum 5 years in demand generation or marketing strategy.
- Strong understanding of enterprise buying cycles and ABM principles.
- Proficiency in marketing automation and CRM platforms (e.g., Marketo, Salesforce).
- Analytical mindset with experience in campaign reporting and pipeline metrics.
- Excellent project management and communication skills, with the ability to partner across teams.
- Experience in professional services, technology, or highly regulated industries (a plus).
Benefits
- 90% healthcare premiums company covered
- HSA company contribution
- 401K match at 4% with immediate vesting
- Flexible PTO (typically 3 to 4 weeks a year)
- 10 paid holidays
- Monthly contributions for life activities & wellness
- Access to LinkedIn learning with monthly dedicated time to explore
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationcampaign optimizationaccount-based marketingpipeline metricsdigital marketingcampaign reportinglead scoringdata-driven insightsmulti-channel campaignsmarketing strategy
Soft skills
project managementcommunicationcollaborationanalytical mindset