Product Marketing Manager
PointClickCare
CloudSaltStack
Lead Demand Generation Manager
NetDocuments
full-time
Posted on:
Origin: • 🇺🇸 United States • Utah
Visit company websiteSalary
💰 $126,000 - $155,000 per year
Job Level
Senior
Tech Stack
CloudSaltStack
About the role
- Drive pipeline growth across Public Sector and Corporate (Enterprise) segments
- Build and execute integrated demand generation programs that drive awareness, engagement, and pipeline
- Partner with Sales, Product Marketing, and BDR teams to align campaigns to business priorities and revenue goals
- Develop messaging and offers tailored to key personas and verticals
- Own campaign lifecycle: planning, launch, optimization, and reporting
- Execute multi-channel campaigns including digital, paid media, webinars, content syndication, events, email, and direct mail
- Leverage account-based marketing approaches to engage high-value target accounts
- Manage relationships with vendors, agencies, and marketing technology platforms
- Define campaign KPIs and report on pipeline, conversion, and ROI
- Apply data-driven insights to continuously optimize campaign performance
- Collaborate with Marketing Ops to ensure accurate attribution, lead scoring, and database health
- Other duties as assigned
Requirements
- Proven success driving pipeline through inbound and outbound programs
- Minimum 5 years in demand generation or marketing strategy
- Strong understanding of enterprise buying cycles and ABM principles
- Proficiency in marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
- Analytical mindset with experience in campaign reporting and pipeline metrics
- Excellent project management and communication skills, with the ability to partner across teams
- Experience in professional services, technology, or highly regulated industries (a plus)
