Product Marketing Manager
NetApp
full-time
Posted on:
Location Type: Office
Location: Boulder • California, Colorado, Missouri, New York, North Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 $203,150 - $302,500 per year
Job Level
SeniorLead
About the role
- Develop and implement comprehensive ABM strategies tailored to high-value strategic accounts, ensuring alignment with sales goals and objectives
- Account segmentation determining 1:1, 1:few, or 1:Many tactics
- Collaborate closely with sales leadership to co-develop marketing plans, participate in sales meetings, and ensure consistent messaging across teams
- Utilize advanced data analytics to gain insights into target accounts, track campaign effectiveness, and optimize strategies based on data-driven decisions
- Lead cross-functional teams, including central marketing, sales, partner, customer success, and other key stakeholders, to ensure a cohesive approach to targeting and engaging strategic accounts
- Stay ahead of ABM technology trends, evaluate and implement new tools and platforms to enhance targeting, personalization, and measurement capabilities
- Develop and oversee ABM strategies and plans
- Leads the creation of ABM Playbook for North America
- Manage budgets and resources efficiently, justify investments, and demonstrate ROI from ABM activities
- Serve as a thought leader in ABM, industry marketing, sharing best practices, trends, and insights both internally and externally
- Develop and execute customer retention and expansion strategies, identifying upsell and cross-sell opportunities within strategic accounts
- Provide regular updates and reports to executive leadership, highlighting the impact of ABM initiatives on business outcomes and making strategic recommendations
- Ensure compliance with data privacy laws and ethical standards in all ABM practices.
Requirements
- Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred
- ABM Certified preferred
- 12+ years of experience of B2B marketing, including account-based marketing, enterprise marketing, or related roles, with a proven track record of success
- Strong leadership with the ability to inspire and motivate cross-functional teams
- Advanced analytical skills and experience with data-driven decision-making
- Excellent communication and collaboration skills, with the ability to work effectively with diverse stakeholders and senior executives
- In-depth knowledge of ABM technologies, tools, and best practices
- Strong customer-centric mindset with a focus on delivering exceptional customer experiences
- Results-oriented with a demonstrated ability to achieve measurable outcomes
- Adaptability and a willingness to embrace innovation and change
Benefits
- Health Insurance
- Life Insurance
- Retirement or Pension Plans
- Paid Time Off
- various Leave options
- Performance-Based Incentives
- employee stock purchase plan
- restricted stocks (RSUs)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
ABM strategiesdata analyticscustomer retention strategiesupsell opportunitiescross-sell opportunitiesbudget managementROI demonstrationcampaign effectiveness trackingaccount segmentationdata-driven decision-making
Soft skills
leadershipcommunicationcollaborationcustomer-centric mindsetadaptabilityinnovationmotivationinspirationstrategic thinkingresults-oriented
Certifications
ABM CertifiedBachelor's degree in MarketingBachelor's degree in BusinessMBAadvanced degree