Product Marketing Manager

Net at Work

. Develop and execute integrated go-to-market strategies that align with vertical and horizontal solution offerings.

Posted 5/7/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $113,000 - $115,000 per yearWebsite

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Develop and execute integrated go-to-market strategies that align with vertical and horizontal solution offerings.
Build multi-touch marketing plans including messaging, positioning, and campaign blueprints to drive awareness and demand.
Segment and validate target markets, defining ideal customer profiles to optimize campaign effectiveness.
Lead competitive analysis to inform product positioning and sales enablement content.
Collaborate with in-house creative and marketing execution teams to build, launch, and iterate agile marketing campaigns.
Create buyer personas, journey maps, and activation strategies that drive qualified lead generation.
Integrate corporate and solution-specific messaging, including co-branded content (e.g., with Acumatica), to influence funnel progression.
Track and optimize campaign KPIs and recommend adjustments to improve impact.
Partner with the Acumatica practice leader to align marketing initiatives with business goals and strategic imperatives.
Work with sales enablement to create tools, training, and content that increase mindshare and improve product adoption.
Drive event strategy in collaboration with the events team, including client roundtables, webinars, and key industry conferences.
Create and deploy messaging frameworks, sales assets, whitepapers, blog content, and product collateral that articulate clear value propositions.
Recommend content repurposing strategies and channel mix for maximum visibility and engagement.
Lead derivative content planning based on campaign performance and persona-specific behaviors.
Conduct market research to identify industry trends, buyer triggers, and white space opportunities.
Translate insights into actionable marketing strategies and recommendations.
Serve as the voice of the market in cross-functional meetings and strategic planning sessions.

Requirements

What you’ll need

Bachelor’s degree in marketing, business, or related field.
Minimum 4 years of experience in product marketing and proven experience marketing ERP solutions specifically Acumatica.
Experience with competitive products such as Sage, NetSuite, and native-AI based ERPs is a plus.
Experience developing and executing marketing plans across digital and field channels.
Strong understanding of partner/channel ecosystems and co-branded marketing approaches.
Experience in delivering high-impact, agile campaigns, persona-based targeting, ABM, and lifecycle marketing.
Skilled at gathering data from multiple sources, analyzing trends, and translating insights into effective marketing programs.
Proficiency in campaign management, marketing projects, and content creation tools (e.g., Marketo, ZoomInfo, Monday.com, Canva, and Adobe).
Proven track record of crafting positioning, creating thought leadership content, and enabling sales.
Deep understanding of ERP technology buyer personas, procurement processes, and the Acumatica ERP ecosystem.
Ability to manage multiple stakeholders, priorities, and fast-paced initiatives in a matrixed organization.
Attention to detail and strong verbal, written, and visual communication skills.
Results-oriented with demonstrated ability to meet pipeline and lead targets.
Innovative, analytical, and detail-oriented with a proactive mindset.
Executive presence and the ability to influence internal stakeholders and external partners.

Benefits

Comp & perks

Health and Welfare (Medical, Dental, Vision)
Accident, Critical Illness, and Hospital Indemnity
Employee Assistance Program (EAP)
Life and AD&D Insurance
Short- and Long-Term Disability Insurance
Flexible Spending Accounts
Transportation and Parking Accounts
Health Savings Accounts (with company contribution)
Retirement Planning (401k with matching contribution)
Legal Benefits
Identity Theft Protection
Pet Insurance
Wellness Program Offerings
Paid Time Off, accrued per pay period based on years of service starting at 15 days annually.
8 Paid Holidays per year, including 1 floating holiday.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingcampaign managementpersona-based targetingABMlifecycle marketingcompetitive analysisdata analysiscontent creationgo-to-market strategieslead generation

Soft Skills

communicationattention to detailresults-orientedanalyticalinnovativeproactiveexecutive presenceinfluencingcollaborationstakeholder management