Net at Work

Paid Media Strategist

Net at Work

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $85,000 - $105,000 per year

About the role

  • Develop paid media strategies that align with corporate demand generation goals and campaigns.
  • Recommend channel mix, budgets, and timelines across platforms (LinkedIn, Meta, Google, and others).
  • Identify opportunities for top-, mid-, and bottom-funnel activation to fuel lead generation.
  • Manage day-to-day campaign execution, including setup, targeting, creative rotation, and budget pacing.
  • Continuously optimize campaigns for CTR, CPL, and conversion rate performance.
  • Oversee A/B testing and experiment design to improve outcomes.
  • Build, refine, and manage paid audience segments, including CRM-based lookalikes, retargeting pools, and intent-driven lists.
  • Collaborate with the data/automation team to maintain clean audience segmentation and tracking through Marketo, ZoomInfo, and GA4.
  • Partner with cross-functional teams, including product, sales, and customer success, to align growth strategies with business objectives.
  • Collaborate with creative teams to develop high-performing ad creatives tailored to target audiences.
  • Produce actionable campaign dashboards using Looker Studio, GA4, and platform analytics.
  • Report on MQLs, lead quality, traffic patterns, and ROI by platform.
  • Translate insights into recommendations for future testing and scaling.

Requirements

  • 4–6+ years of experience in paid media, with at least 2+ years in B2B tech, SaaS, or consulting environments.
  • Demonstrated success running full-funnel lead generation campaigns (awareness → nurture → conversion).
  • Deep platform knowledge: LinkedIn Campaign Manager, Meta Business Suite, YouTube, Google Ads.
  • Strong understanding of GA4, Looker Studio, Excel/Sheets, UTM frameworks, and A/B testing.
  • Experience integrating paid campaigns with Marketo or other marketing automation tools.
  • Strong team player with excellent interpersonal and communication skills.
  • Detailed knowledge of the trends and technologies influencing the online advertising industry.
  • Excellent attention to detail; exceptional technical and problem-solving skills; strategic mindset.
  • Strong project management skills.
  • An undergraduate degree is required.
Benefits
  • Health and Welfare (Medical, Dental, Vision)
  • Accident, Critical Illness, and Hospital Indemnity
  • Employee Assistance Program (EAP)
  • Life and AD&D Insurance
  • Short- and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Transportation and Parking Accounts
  • Health Savings Accounts (with company contribution)
  • Retirement Planning (401k with matching contribution)
  • Legal Benefits
  • Identity Theft Protection
  • Pet Insurance
  • Wellness Program Offerings
  • Paid Time Off, accrued per pay period based on years of service starting at 15 days annually.
  • 8 Paid Holidays per year, including 1 floating holiday.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media strategieslead generationcampaign executionA/B testingaudience segmentationCTR optimizationCPL optimizationconversion rate optimizationfull-funnel lead generationproject management
Soft Skills
interpersonal skillscommunication skillsattention to detailproblem-solving skillsstrategic mindsetteam player