Industry Product Manager – Construction
Net at Work
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $130,000 - $165,000 per year
Job Level
SeniorLead
Tech Stack
ERP
About the role
- Collaborate with practice directors and product marketing managers to develop and execute comprehensive go-to-market strategies for vertical-specific solutions in collaboration with the practice director and marketing team
- Conduct market research to identify industry trends, customer pain points, and competitive dynamics
- Define and prioritize services features and roadmaps based on market needs and business goals
- Identify and evaluate opportunities for new offerings within the construction vertical, ensuring alignment with overall company strategy
- Oversee the entire lifecycle of construction vertical-specific offerings, from ideation to launch and post-launch performance
- Collaborate with implementation and delivery teams and publishers to ensure solutions meet market requirements and are available in market on time
- Engage with the consultant and development team members to deliver construction industry-changing capabilities to market
- Manage service features, ensuring that capabilities and delivery efforts are aligned with a practice director’s strategic priorities and customer needs
- Continuously assess and improve services performance through customer feedback, market analysis, and performance metrics
- Develop and maintain comprehensive competitive analyses to identify differentiators and inform positioning strategies
- Collaborate with marketing to develop compelling value propositions, messaging, and positioning for vertical solutions
- Create and deliver training materials, sales tools, and work with marketing to develop collateral to support the sales team
- Work with the marketing team to design and execute targeted campaigns, including webinars, whitepapers, and case studies
- Own the GTM execution for Net at Work’s construction portfolio
- Work with sales and marketing teams to develop lead generation and nurturing strategies specific to the vertical
- Track and manage pipeline, velocity, and revenue for the construction offerings
- Participate in the development of pricing strategies to ensure competitiveness and profitability
- Engage/survey key customers, industry analysts and partners to gather feedback and validate service offerings
- Develop and manage customer advisory boards to ensure continuous feedback and engagement
- Provide support at industry events, conferences, and customer meetings as requested by the Practice Director
- Act as a vertical industry subject matter expert for the vertical, providing insights and guidance to internal and external stakeholders
- Track and analyze key performance metrics related to vertical offerings, including sales performance, market penetration, and customer satisfaction
- Provide regular updates and reports to practice directors and executive management and leadership on market trends, sales performance, and strategic vertical initiatives
- Adjust vertical services strategies based on data-driven insights and feedback
- Develop and manage dashboards and reporting tools to monitor the health and performance of vertical solutions and market traction
Requirements
- Bachelor’s degree in business, technology, marketing, or a related field
- 7+ years of experience in offering management, services and/or product management, marketing, or business development, preferably within a vertical industry
- Proven track record of successfully defining, managing and launching construction-specific solutions with consultant and development teams
- Strong knowledge of the construction business application space (specifically ERP, CRM, and HRMS are a plus)
- Strong analytical skills with the ability to translate market data into actionable insights and plans
- Excellent communication and presentation skills, with the ability to influence and collaborate with cross-functional teams
- Deep understanding of technology solutions and their application within specific industries
- Knowledge of the construction technology industry for the SMB market and partner channels is a plus
- Strong planning and execution skills with attention to detail
- Organization skills and management of social media content calendars
- Ability to work in a matrixed environment and build trusted relationships across a diverse group of stakeholders
- Exceptional team player with proven ability to lead through influence
- Excellent written, verbal, and visual communication
- Ability to travel as needed
Benefits
- Health and Welfare (Medical, Dental, Vision)
- Accident, Critical Illness, and Hospital Indemnity
- Employee Assistance Program (EAP)
- Life and AD&D Insurance
- Short- and Long-Term Disability Insurance
- Flexible Spending Accounts
- Transportation and Parking Accounts
- Health Savings Accounts (with company contribution)
- Retirement Planning (401k with matching contribution)
- Legal Benefits
- Identity Theft Protection
- Pet Insurance
- Wellness Program Offerings
- Paid Time Off, accrued per pay period based on years of service starting at 15 days annually
- 8 Paid Holidays per year, including 1 floating holiday
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
offering managementproduct managementmarket researchcompetitive analysisdata analysisconstruction-specific solutionspricing strategieslead generationpipeline managementperformance metrics
Soft skills
communication skillspresentation skillscollaborationanalytical skillsplanning skillsexecution skillsorganizational skillsrelationship buildingteam playerinfluence