Consumer and Marketplace Intelligence Manager

Nestle

Consumer insights manager shaping Maggi’s food-and-beverage brand and innovation strategy. Leading research, segmentation, brand tracking, and concept validation for Nestlé Malaysia.

Posted 8/21/2026full-timePetaling Jaya • 🇲🇾 MalaysiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading consumer research initiatives, utilizing both qualitative and quantitative methodologies to derive actionable insights that drive innovation and business growth. Proficient in managing external research partners and translating consumer trends into strategic opportunities.

Highest-signal resume keywords

Consumer InsightsMarket ResearchBrand Health TrackingQualitative Research MethodologiesQuantitative Research Methodologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consumer SegmentationData AnalysisTrend IdentificationInnovation Concept ValidationOpportunity SizingDemand-Space MappingResearch MethodologiesActionable RecommendationsCompetitive AnalysisConsumer Profiling

Soft Skills

CoachingCollaborationCommunication

Tools & Technologies

Consumer Understanding ToolsSocial Listening ToolsDigital Behavioural Data

Industry Keywords

FMCGConsumer PsychologyMarketing StrategyBrand GrowthExternal Research Agencies

About the role

Key responsibilities & impact

Lead end-to-end consumer research, including usage and attitudes, segmentation, and target consumer profiling
Leverage consumer understanding tools and frameworks to uncover insights and identify growth opportunities
Use household panels, social listening, and digital behavioural data to identify emerging consumer trends and behaviours
Identify knowledge gaps and prioritise research investments based on business needs
Lead Brand Health Tracking for key brands and translate findings into actionable recommendations
Provide consumer insights for communication development, creative evaluation, ICP, and brand strategy reviews
Analyse competitive brand positioning and identify opportunities for brand growth
Lead consumer validation for innovation concepts in line with established tiering guidelines
Support opportunity sizing, demand-space mapping, and translation of consumer trends into innovation opportunities
Partner with Portfolio & Innovation teams to identify and activate macro trends and consumer-led opportunities
Develop and deliver the annual consumer research plan with key stakeholders
Manage external research agencies and partners to ensure high-quality, timely research delivery
Consolidate and share research findings to strengthen consumer insight capabilities across the organisation
Coach and enable business partners on consumer insight tools, methodologies, and frameworks

Requirements

What you’ll need

6+ years of experience in Consumer Insights, Market Research or Marketing Strategy, preferably within FMCG
Strong experience across both qualitative and quantitative research methodologies
Solid expertise in consumer segmentation and brand health tracking
Proven ability to translate consumer insights into actionable recommendations that support innovation and business growth
Experience managing research agencies and external partners
Exposure to multiple markets and diverse consumer landscapes; AOA experience is an advantage
Bachelor's degree in Marketing, Consumer Psychology, Statistics, Business or a related field is required

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Nestle Website LinkedIn All Job Openings 5001 - 10000 employees 🍽️ Food & Beverage 🏭 Manufacturing 📦 Logistics Food & Beverage
Manufacturing
Logistics Nestle is a Swiss multinational food and beverage company that produces and markets a wide range of packaged foods and beverages, including coffee, bottled water, dairy products, infant nutrition, confectionery, frozen foods, and pet care brands. The company sells its products globally through retail and foodservice channels, operates extensive manufacturing and supply-chain operations, and focuses on nutrition, health, and wellness initiatives. Consumer and Marketplace Intelligence Manager Job not on LinkedIn 🔥 1 minute ago 🏢 Petaling Jaya – Onsite ⏰ Full Time 🟡 Mid-level 🟠 Senior 👔 Manager 👻 Ghost score 25% Apply Now Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Lead end-to-end consumer research, including usage and attitudes, segmentation, and target consumer profiling
Leverage consumer understanding tools and frameworks to uncover insights and identify growth opportunities
Use household panels, social listening, and digital behavioural data to identify emerging consumer trends and behaviours
Identify knowledge gaps and prioritise research investments based on business needs
Lead Brand Health Tracking for key brands and translate findings into actionable recommendations
Provide consumer insights for communication development, creative evaluation, ICP, and brand strategy reviews
Analyse competitive brand positioning and identify opportunities for brand growth
Lead consumer validation for innovation concepts in line with established tiering guidelines
Support opportunity sizing, demand-space mapping, and translation of consumer trends into innovation opportunities
Partner with Portfolio & Innovation teams to identify and activate macro trends and consumer-led opportunities
Develop and deliver the annual consumer research plan with key stakeholders
Manage external research agencies and partners to ensure high-quality, timely research delivery
Consolidate and share research findings to strengthen consumer insight capabilities across the organisation
Coach and enable business partners on consumer insight tools, methodologies, and frameworks 🎯 Requirements
6+ years of experience in Consumer Insights, Market Research or Marketing Strategy, preferably within FMCG
Strong experience across both qualitative and quantitative research methodologies
Solid expertise in consumer segmentation and brand health tracking
Proven ability to translate consumer insights into actionable recommendations that support innovation and business growth
Experience managing research agencies and external partners
Exposure to multiple markets and diverse consumer landscapes; AOA experience is an advantage
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