Regional Business Manager – Coffee Sales

Nestle

Regional Business Manager driving operator sales of Nestlé Professional Solutions beverage portfolio. Focusing on Starbucks and managing sales growth in Fredericksburg and Richmond areas.

Posted 7/24/2026full-timeRemote • Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $115,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B sales growth, contract negotiation, and pipeline management within the foodservice and hospitality industries. Proven ability to build strong distributor relationships and execute business plans that drive incremental growth and customer retention.

Highest-signal resume keywords

B2B Sales ExperienceContract NegotiationSalesforce ProficiencyPipeline ManagementFoodservice Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

New Business DevelopmentCustomer RetentionFinancial AcumenP&L AwarenessSales ForecastingBusiness PlanningProposal DevelopmentQuality Assurance ManagementProduct LaunchCompliance Promotion

Soft Skills

Excellent CommunicationCollaborative MindsetStrong Executive PresencePresentation Skills

Tools & Technologies

SalesforceC4CPipeline Management Tools

Industry Keywords

FoodserviceHospitalityBeverage IndustryPremium Branded ProductsBusiness & IndustryCollege & UniversityHealthcareLodgingMilitaryRetail

About the role

Key responsibilities & impact

Drive operator sales growth by identifying and securing net new business within the assigned territory
Acquire additional venues/outlets within existing accounts through proactive pipeline management, ensuring opportunities across all sales stages
Effectively utilize Salesforce and C4C to manage growth opportunities, customer events, and forecasting
Lead joint business planning and business reviews to strengthen partnerships and meet contractual service levels
Negotiate and execute contracts that are profitable and aligned with Nestlé Professional’s business strategy
Partner with internal operations to ensure smooth execution of onboarding, training, and installation for new venues
Promote compliance with brand stewardship and manage quality assurance activities within the territory
Sell seasonal and innovation programs to drive incremental growth
Maintain strong distributor relationships and provide guidance on sales opportunities and product stocking
Provide accurate sales forecasts and maintain detailed visibility into pipeline health
Exhibit an entrepreneurial mindset to identify and pursue incremental growth opportunities
Launch new products effectively, using established tools and best practices
Communicate regularly with internal partners to ensure alignment across all business facets

Requirements

What you’ll need

Minimum 6+ years of direct outside sales, B2B, or business development experience
Proven track record in new business development and customer retention
5+ years negotiating complex contracts and agreements, with strong financial acumen and P&L awareness
Deep understanding of foodservice, hospitality, or beverage industry, with emphasis on premium branded products like Starbucks®
Expertise in pipeline management tools and CRM systems (e.g., Salesforce)
Strong executive presence, with excellent communication and presentation skills
Experience building customer-facing business plans and proposals
Collaborative mindset and ability to work cross-functionally across operations, marketing, and finance
Familiarity with key industry segments, including: Business & Industry, College & University, Healthcare, Lodging, Military, Travel, Retail, and Grocery

Benefits

Comp & perks

Performance-based incentives
Competitive total rewards package
401k with company match
Healthcare coverage
A broad range of other benefits