Brand Manager – Pure Soluble Coffee

Nestle

Brand Manager at Nestlé developing NESCAFÉ brands in Ukraine. Leading local marketing strategy and execution for the Pure soluble coffee brand.

Posted 6/5/2026full-timeKyiv • 🇺🇦 UkraineMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Closely cooperate with local commercial teams to build an understanding of local reality in the countries of responsibility, follow-up of the market & category development data, perform consumer / shopper ad hoc research, generate insights for Pure soluble coffee growth.
Develop local strategy behind the brands and the portfolio, in alignment with Zone and regional priorities, prepare plan and organize complex calendar activities per market, communicate effectively with all internal functions and external partners to ensure smooth execution of all brand initiatives within approved budgets.
Actively participate in regular business reviews, supervise local executions, follow up Brand/Product/SKU performance (volume, distribution, pricing, etc.), and build aligned short-term plans to maximize category opportunities based on latest market insights.
Participate in and lead projects for Renovations and Innovations, coordinate with producing factories and all internal functions to ensure excellent projects planning, execution and evaluation.
Lead product design development from brief, coordinate internally (incl. Zone) and externally (factories, their vendors) validations and approvals.
Lead the end-to-end local marketing media process for ATL/BTL/PR marketing activities (ex. Media strategy, media briefings, plans approval, post-evaluation analyses), ensure best-in-class media assets creation and most effective media campaigns through close cooperation with internal functions and external partners.
Manage own brand assets: follow-up performance and develop activities on respective web sites and social media accounts, coordinate digital agencies.
Manage marketing budget by planning and monthly controls to ensure budget investment accuracy, perform post-campaign evaluations to maximize return of investment.
Be the PSC local SPOC by ensuring all marketing and product knowledge transfers and presentations for respective internal (ex. supporting functions, sales, etc.) and external (ex. distributors, agencies, etc.) stakeholders.

Requirements

What you’ll need

University degree, preferably Marketing or Business management.
3+ years of relevant marketing experience, preferably in FMCG.
Fluent Ukrainian and English (both written and spoken), excellent MS Office.
Excellent communication and presentation skills.
Proactivity and personal drive, ability to learn and adapt fast to a complex environment.
Good analytical skills for developed business sense and insights.
Good attention to detail and project management skills.
Passion about your brand’s success and team player spirit.

Benefits

Comp & perks

Nestle Ukraine is an equal opportunity employer.
We offer all qualified employees and applicants identical chances.
At Nestlé, we are committed to fostering an inclusive and respectful hiring experience from the very first interaction.
We aim to make our recruitment process accessible for everyone, and we continuously work to create a fair and welcoming experience for all candidates. Individuals with disabilities are encouraged to apply, and we are open to offer support confidentially throughout the interview, assessment, and onboarding process.
Join Nestlé and become part of a culture defined by respect, inclusion, and equity. Our commitment to these values ensures that everyone feels valued and accepted.

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Hard Skills & Tools

marketing strategyconsumer researchbrand managementproject managementmedia strategybudget managementdata analysisperformance evaluationdigital marketingproduct design development

Soft Skills

communication skillspresentation skillsproactivityadaptabilityanalytical skillsattention to detailteam playerpersonal drivecollaborationleadership

Certifications

university degree in Marketinguniversity degree in Business management