Nestle

Brand Manager – Food

Nestle

full-time

Posted on:

Location Type: Office

Location: Bryanston • South Africa

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About the role

  • Know your consumer deeply - understand the consumer behaviour by conducting qualitative and quantitative studies in liaison with the local research team and research partners.
  • Inspire with Brand Vision and Essence - Deeply understand, actively and consistently ensures the Brand Essence governs everything the brand says and does.
  • Delight with Product & Packaging Experience Deliver the tastiest and healthiest products as perceived by target consumers and in comparison, with competition
  • Champions development of relevant and preferred packaging & product solutions to improve the consumer experience
  • Win with Shoppers - Understands the relevant shopping environment & behaviours and how it can be leveraged to delight shoppers and improve performance
  • Defines the desired relative price of products within the brand – and versus other brands/products – so it is aligned with consumers’ perceived value relative to competitors and portfolio strategy.
  • Innovate Bigger Bolder Better - Passionately seeks out ideas and leverages internal & external resources to contribute to the development of an innovation pipeline.
  • Ensures consumer centricity, applies Innovation levers, maintains vibrancy via relevant innovation & renovation for his/her brands to deliver against commercial objectives.
  • Accountable and responsible for providing quality Concept briefs to the I&R and project Managers
  • Plan and Executive Flawlessly - Contributes to the development and execution of a strong, cross-functionally aligned brand and Integrated Commercial Plan.
  • Tracks and monitors the performance, health, and strategic alignment of your brand.
  • Understands & manages the business impact of marketing spend (PFME) of her/his brand.
  • Create Engaging Brand Experiences - Contributes and manages the development process of creating Ownable Brand Propositions and Big Ideas.
  • Works in partnership with communication agencies to develop engaging business building communication.
  • Ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
  • Embraces e-business and digital to drive brand and business performance.
  • Financial & Business Acumen - PFME Budget management and P&L understanding

Requirements

  • Minimum 3 years’ experience in Marketing or in another commercial function e.g. Sales, CCSD (FMCG food experience preferable)
  • Proven track record to work independently
  • Experience working in cross functional teams
  • Bachelor's Degree/IMM Diploma (Marketing Preferred)
  • Has contributed to the development and implementation of business strategy aimed at increasing brand competitiveness.
  • Proven track record of handling innovation projects (development to execution)
  • Experience with campaign execution both ATL and BTL
  • Proven experience with budget handling and management
  • Proven experience collaborating cross functionally to deliver business strategy
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketingconsumer behaviour analysisinnovation project managementcampaign executionbudget managementP&L understandingcross-functional collaborationqualitative researchquantitative researchbrand strategy development
Soft Skills
independent workteam collaborationcommunicationconsumer centricitystrategic thinkingcreativityproblem-solvingaccountabilityinspirationexecution excellence
Certifications
Bachelor's DegreeIMM Diploma