Nestle

Senior CRM Deployment Specialist

Nestle

full-time

Posted on:

Location Type: Hybrid

Location: Braga • Portugal

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Job Level

Senior

Tech Stack

Cloud

About the role

  • Work with Nestlé's brands to create email, push notification, and SMS campaigns based on predefined strategies
  • Create HTML from templates, including proofreading and making corrections when necessary
  • Implement database segmentation in the email marketing tool
  • Design customer journeys in accordance with brand guidelines
  • Set up A/B tests to improve engagement and deliverability
  • Monitor campaigns and produce KPI reports
  • Ensure campaign deliverability by applying email marketing best practices and analyzing KPIs
  • Build effective relationships with internal and external international stakeholders

Requirements

  • Bachelor’s or Master’s degree in Marketing, Digital Marketing, Communication Design, Design & Multimedia, Information Management, or a related field
  • Experience with email marketing tools (e.g., MailChimp, RDStation, E-Goi, Adobe Campaign, Salesforce Marketing Cloud, Eloqua, etc.)
  • Knowledge of HTML and/or CSS
  • Proficiency in English (spoken and written)
  • Ability to quickly learn new technologies and work methods
  • Strong analytical skills
  • Knowledge of marketing automation and customer journey creation (plus)
  • Passion for digital marketing
Benefits
  • Opportunity to develop expertise within Nestlé’s Shared Services Business
  • Work in a culturally diverse team
  • Local and international exposure
  • Flexible working environment
  • Engagement and well-being activities
  • Competitive salary and annual bonus based on performance
  • Meal allowance card
  • Flex Benefits – choose the benefits that suit you best
  • Membership in the Nestlé Club with discounts from multiple partners
  • Company equipment provided as needed for the role
  • E-learning courses and training programs to support your career goals
  • Career progression and opportunities for international assignments
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
HTMLCSSemail marketingdatabase segmentationA/B testingKPI reportingmarketing automationcustomer journey creation
Soft Skills
analytical skillsrelationship buildingcommunication
Certifications
Bachelor’s degreeMaster’s degree