Nestle

Data Expert – Marketing Mix Modelling, MROI

Nestle

full-time

Posted on:

Location Type: Hybrid

Location: Braga • Portugal

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About the role

  • Collect and consolidate data from multiple global and local sources to support MMM/MROI models
  • Manage primarily first‑party data, including: Media investment and activity data, Marketing Mix Modelling inputs, Promotional and offer data, Owned and CRM‑related data, Trade and sales data
  • Ensure data is delivered according to MMM model requirements, formats, and timelines
  • Maintain clear documentation of data definitions, sources, ownership, and refresh cycles
  • Perform basic data analysis to understand how data is used within MMM models
  • Identify inconsistencies, gaps, anomalies, or errors in data submissions
  • Proactively flag risks and data limitations before modelling cycles
  • Apply repeatable quality checks to ensure accuracy, consistency, and completeness
  • Contribute to improving data reliability and scalability over time
  • Act as the main contact for markets on all MMM/MROI data topics
  • Guide markets on data submission requirements, definitions, and quality expectations
  • Coordinate data delivery across pilot and rollout markets
  • Facilitate issue resolution between markets, data owners, and modelling teams

Requirements

  • Experience in data collection, consolidation, and validation across multiple sources
  • Exposure to marketing, commercial, or performance data (media, promotions, sales, trade)
  • Experience working with multiple stakeholders and market contacts
  • Strong data structuring and quality‑checking skills
  • Ability to run basic analyses to validate datasets
  • High attention to detail and structured documentation mindset
  • Clear communication skills with technical and non‑technical stakeholders
  • Nice to have: Exposure to Marketing Mix Modelling, MROI, or marketing effectiveness analytics
  • Experience in multi‑market or global environments
Benefits
  • 2 days per week at the office (aligned with our current Policy)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data collectiondata consolidationdata validationdata analysisdata structuringquality checksMarketing Mix ModellingMROIanalytics
Soft Skills
attention to detailstructured documentationclear communicationstakeholder managementissue resolution