Brand Manager – Coffee
Nestle
full-time
Posted on:
Location Type: Office
Location: Bangkok • Thailand
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About the role
- Develops and updates consumer portrait, consumer engagement funnel for her/his brand
- Understands in-store environment, contributes to category strategy
- Defines desired relative price, provides recommendation to pricing and promotional strategy
- Proposes SKUs for key channels and key customers
- Ensures consumer centricity, applies Innovation levers
- Contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands
- Contributes to development and executes strong, functionally aligned brand
- Tracks and monitors the performance, health and strategic alignment
- Understands business impact and investment of her/his brand
- Contributes to the development Big Ideas, engagement strategies and creates attractive and rewarding brand experiences
- Works in partnership with communication agencies
Requirements
- Minimum 5+ years of experience in full-loop Brand Management and Marketing, especially in MNC FMCG
- Bachelor’s degree in Marketing, Business Administration or related field
- Strong in people & project management
- Experienced in business planning, monitoring, analysis, and strategizing
- Leadership & coaching principles
- Computer Literacy
- Good command in English & Thai
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Brand ManagementMarketingBusiness PlanningMonitoringAnalysisStrategizingConsumer EngagementInnovation PipelinePricing StrategyPromotional Strategy
Soft Skills
People ManagementProject ManagementLeadershipCoachingCommunication
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business Administration