Nestle

Regional Sales Manager – Grocery Sales

Nestle

full-time

Posted on:

Location Type: Office

Location: Bangkok • Thailand

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About the role

  • Lead and manage Waters sales force and distributors within the assigned region to achieve volume, value, distribution, and numeric & weighted distribution targets.
  • Translate national Waters strategy into actionable regional execution plans across GT, TT, OOH, and Key Regional Accounts
  • Cascade regional sales targets, ensuring each salesperson has clear KPIs aligned with Waters objectives.
  • Monitor daily/weekly/monthly sell‑out performance and provide corrective action to close gaps
  • Ensure strong field execution including distribution, availability, pricing compliance, POSM deployment, display execution, and activation roll‑out. (Based on merchandising & POP oversight)
  • Conduct routine market visits to check execution quality, competitive landscape, and identify growth opportunities.
  • Manage and optimize territory planning, route productivity, and call efficiency to maximize coverage
  • Perform full distributor management: recruitment, performance review, capability development, and termination as required, in partnership with Channel/Account teams.
  • Lead Joint Business Planning (JBP) and quarterly business reviews with key regional customers.
  • Strengthen relationships with regional modern trade partners and top wholesalers to boost sell‑in/sell‑out performance.
  • Execute regional promotional campaigns within assigned budgets and validate ROI.
  • Ensure all promotions and visibility programs align with Waters brand guidelines.
  • Manage regional TTS/visibility budgets effectively and ensure proper spending tracking.
  • Ensure prompt customer payments and reduce risks of bad debts through strong credit governance.
  • Coach, mentor, and develop regional sales team to uplift Waters’ sales capability and excellence.
  • Lead performance management, succession planning, and capability building.
  • Build a high‑performance culture rooted in discipline, accountability, and customer focus.

Requirements

  • Bachelor's degree in Marketing, Business Administration or related field; with at least 2 years experience in Regional Sales Manager position or 4 yrs of experience in Area Sales Manager position.
  • Understand all sales functions i.e. Trade Marketing, Customer, Field Sales
  • Strong experience in Team and Field Sales Management, Distributor Management Best Practice, Market Intelligence and Channel/Shopper Trends
  • Good knowledge of channel structure and opportunities in the region
Benefits
  • Have driving license
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales managementdistributor managementmarket intelligencetrade marketingfield salesperformance managementbudget managementpromotional campaign executionKPI alignmentterritory planning
Soft Skills
leadershipcoachingmentoringrelationship buildingcommunicationaccountabilitycustomer focusteam managementorganizational skillsstrategic planning
Certifications
Bachelor's degree in MarketingBachelor's degree in Business Administration