Data Analytics, Shopper Marketing Manager
Nestle
full-time
Posted on:
Location Type: Hybrid
Location: Dublin • Ireland
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Salary
💰 €50,000 per year
About the role
- Deliver continuous insight through category performance monitoring: Complete regular performance updates both internally and externally, extracting insights from these sources and using them to continually bring opportunities for growth for both the customer and our coffee brands
- Manage the day-to-day relationships with research agencies from coding to data delivery & reporting – developing data from Insight to Action.
- Present insight, actions, and opportunities both internally and externally to influence Coffee Market performance through Field sales, customer contacts and Business Managers.
- Alongside Category and Activation team's, ensure all new product development is successfully launched into customers.
- Deliver winning shopper marketing plans to drive product ROS working with external shopper agencies to include the creation and delivery of Annual Shopper Marketing plan across all categories and channels to include our shopper presence online.
- Effectively manage PFME (marketing budget) to maximise return on investment.
- Execute Successful Tradeshows & Category Sells with Retailers to drive Nestlé sales at key occasions.
- Manage an outsourced service provider for POS storage and distribution.
Requirements
- Previous commercial experience in an Insights/ Shopper/ Consumer Marketing role is preferable.
- Proven ability to create category insight driven sales stories and identify opportunities and threats from market data.
- Ability to manipulate data from Nielsen, Kantar and Dunnhumby.
- Demonstrable record of success in a customer facing role.
- Proven success in management of budgets.
Benefits
- Potential, discretionary annual bonus
- Generous pension scheme
- 12 flexible days on top of 25 days annual holiday entitlement pro rata
- 2 paid volunteering days
- A focus on personal development and growth
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysiscategory performance monitoringshopper marketingbudget managementdata manipulationmarket data analysissales story creationproduct developmenttradeshow executionPOS management
Soft Skills
relationship managementcommunicationinfluencingpresentation skillscustomer facingcollaborationinsight generationproblem solvingstrategic thinkingopportunity identification