Brand Manager
Nestle
full-time
Posted on:
Location Type: Office
Location: Casablanca • Morocco
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About the role
- Develops and updates the consumer persona and consumer engagement funnel for their brand
- Activates the Brand Essence
- Manages 60/40+ basket, packaging, NHW dashboard, services and CSVs related to their brand
- Develops and updates the consumer persona, understands the in-store environment, contributes to category strategy, defines desired relative pricing, provides recommendations for pricing and promotional strategy, and proposes SKUs for key channels and key customers
- Ensures consumer centricity, applies innovation levers, contributes to and executes the innovation pipeline, and maintains brand vibrancy through relevant renovations
- Contributes to the development and executes a strong, functionally aligned brand and ICP plan
- Tracks and monitors performance, brand health and strategic alignment
- Understands the business impact of PFME and TTS investments for their brand
- Contributes to the development of OBPs and Big Ideas, engagement strategies, and creates attractive and rewarding brand experiences
- Works in partnership with communication agencies and ensures all brand communications contribute to enhancing the company’s image as a trusted NHW leader
Requirements
- Minimum 3 years' experience in marketing, or 3 years in other functions—ideally in Sales at Nestlé or an equivalent FMCG company
- Experience working in cross-functional teams
- Proficient in French (spoken and written)
- Ability to build strong relationships with diverse stakeholders
- Strong discipline, consistency and analytical skills
Benefits
- Health and wellness benefits
- Paid time off
- Flexible working arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
consumer engagement funnelcategory strategypricing strategypromotional strategyinnovation pipelinebrand health trackingperformance monitoringOBPsBig Ideasengagement strategies
Soft Skills
relationship buildingcross-functional teamworkanalytical skillsdisciplineconsistency